Tag Archives: in the news

Friday news roundup!

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Some of our favorite articles from this week. Read More »

What the Cluck? We need your vote!

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Every year we see outrageous uses of the pink ribbon but until this spring we’d never seen anything like pink buckets of fried chicken being sold to “cure breast cancer.” Remember KFC and Susan G. Komen for the Cure’s “Buckets for the Cure” promotion which told us to buy pink buckets of unhealthy food to cure breast cancer?

Thanks to you and over 5,000 other BCA members, we changed the conversation. Together, we wrote to KFC and Komen leadership and asked “What the Cluck?” We got loud and demanded a stop to their pinkwashing partnership.

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BCA featured on MSNBC!

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This morning, BCA’s Angela Wall made an appearance on MSNBC to discuss alcohol companies’ pinkwashing.  While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to “drink year round for breast cancer”. We believe that women’s individual decisions about alcohol use are not the issue. Companies’ decisions to market alcohol as if it will help end the breast cancer epidemic are.  Classic example of pinkwashing! Read More »

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