Category Archives: campaign

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It’s #GivingTuesday. Double Your Impact!

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By Karuna Jaggar, Executive Director

Today is #GivingTuesday, a global day of giving back! 

Every dollar you give now through midnight will be DOUBLED thanks to the generosity of Lesbians for Good at the Horizons Foundation who will match every gift, dollar-for-dollar, up to $25,000! With your help, we can raise $50,000 today to fund our uncompromising activism.

Because it takes more than pink ribbons to address and end the breast cancer epidemic. We never take corporate funding from companies that profit from or contribute to breast cancer. Our fierce independence means we do the work other breast cancer organization don’t. 

Breast Cancer Action is a lean organization with an outsized impact and we raise 70 percent of our funding from individuals like YOU.

DOUBLE the impact of your donation today!

It’s no accident that our founders chose the name Breast Cancer Action. Action leads to change and is a powerful antidote to the pervasive fear and sadness surrounding the disease.

And it’s in the spirit of collective action that we ask you to GIVE NOW to help fund our work to achieve health justice for all women at risk of and living with breast cancer.

Tell This Pinkwasher: “Put the Brakes on Breast Cancer!™”

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By Karuna Jaggar, Executive Director

What do you call it when a giant auto company says they’re “dedicated to helping those touched by breast cancer,” but their vehicles drive up the risk of the disease? We call it pinkwashing.

And this Breast Cancer Industry Month, we’re calling out Ford Motor Company for driving up the risk of breast cancer.

Scientists have known for decades that the carcinogens and hormone disruptors in auto exhaust cause breast cancer, chemicals like benzene, 1,3-butadiene, and polycyclic aromatic hydrocarbons (PAHs). Even Susan G. Komen—which receives funding from Ford Warriors in Pink—recognizes that PAHs found in auto exhaust “may be associated with breast cancer.”

Astonishingly, earlier this year Ford announced they will almost exclusively sell SUVs and trucks in the U.S.—vehicles with higher cancer-causing emissions—and will stop selling nearly all other passenger cars, including their only 100 percent electric, zero emission vehicle.

Join us in telling Ford to stop pinkwashing and help put the brakes on the breast cancer epidemic by no longer making vehicles that produce exhaust.

As one of the Big Three automobile manufacturers in the U.S., Ford could make a big difference. Instead, Ford plans to focus on sales of higher-emission SUVs and trucks in the U.S. They’re even introducing a new diesel F-150 truck, which means now America’s best-selling vehicle, is offered with an engine that emits even more potent mammary carcinogens.

Instead of using their power as one of the largest auto manufacturers to lead the way in cleaning up the auto industry, Ford has actually been lobbying the Trump administration to lower emission standards. But it doesn’t have to be this way. The technology exists to make fully electric vehicles.

Warriors in Pink tells women that they have to fight hard against breast cancer. But it doesn’t matter how hard women “fight” if the air they breathe is full of cancer-causing chemicals because of Ford’s hypocrisy.

Join us in telling Ford that the best way to show they care about people affected by breast cancer is to make the shift to 100 percent zero emission vehicles.

Send your letter now directly to the executives of Ford and tell them to stop pinkwashing and help put the brakes on the breast cancer epidemic by no longer making vehicles that produce exhaust.

Pinktober is Coming. Get Ready.

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By Kira Jones, Communications Manager

“Do something besides worry.” I was struck by the simple power of this slogan when I first came to Breast Cancer Action for a summer internship in 2007. Now, as the Communications Manager for this radical and compassionate organization that never shies away from the hard truths, the phrase rings just as true.

With Pinktober just around the corner, I’m excited to share some ways that you can “do something” to get ready for the onslaught of pink and to challenge the hypocrisy of the breast cancer industry. 

  1. Brush up on our “Critical Questions for Conscious Consumersso you’re ready to assess all the pink ribbon promotions—and help your community do the same.
  2. Create a “Don’t Pink For Me” fundraising campaign to support Breast Cancer Action.You can trust us because we’re free from conflicts of interest. Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead.
  3. Spread the word about our work and tell your friends to sign up for our emailsMake sure your family and friends are in-the-know about our campaign when we launch at the beginning of October.
  4. Like us on Facebook and follow us on TwitterBe ready to “like” and share our posts with your friends and retweet us using our this year’s Think Before Your Pink®campaign hashtag. Your active engagement helps amplify our message!
  5. Gather with others in the SF Bay Area Breast Cancer Action community at our Action Speak Louder than Pink – Food for Thoughtfundraising dinner on October 15 for a thought-provoking program accompanied by a delicious meal.

Together, year after year, our collective action has changed the landscape of pink ribbon marketing and made pinkwashing companies change their ways. Let’s do it again this year. We’re counting down the days until we launch this year’s Think Before You Pink® campaign. Watch for an email about how you can join us in action!

This is What the #CancerResistance Looks Like

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By Karuna Jaggar, Executive Director

Breast Cancer Action has always been a radical cancer organization—from our founders to our ever-growing community of fierce, persistent activists. That’s because women’s bodies and women’s health have always been social justice issues. As activists across the country are calling for justice and demanding change, Breast Cancer Action is leading the #CancerResistance!

DONATE NOW to support the #CancerResistance!

The country is at a crossroads, and people across the country are calling for social justice as part of a broad and powerful growing movement. #MeToo is pushing back on patriarchy and entrenched misogyny. #BlackLivesMatter is shining a light on police violence and racism. #NeverAgain is changing the conversation about gun violence. With your support, Breast Cancer Action is challenging the cancer industry as we lead the #CancerResistance.

Our work has never been more important than it is right now. Work that matters for the millions of people who are living with and at risk of breast cancer. Work that can’t be separated from the larger push for social justice. Work that makes sure women’s health never gets sidelined.

Your gift is more important than ever and funds our vital grassroots activism.
 and we’ll send you your own “This is What the Cancer Resistance Looks Like” sticker

Thanks to the support of donors and members like you, we’re fighting the cancer industry—the interconnected web of corporations that profit from and contribute to the disease while working hand in hand with multi-million dollar nonprofits to raise billions in the name of breast cancer.

And we’ve shown again and again that when people like you and me join together to demand a better world, we can and we do win, against the odds.

There’s a lot that needs to change right now to address and end the breast cancer epidemic. And I can assure you, we will persist, until lives and communities aren’t threatened by breast cancer! So much is at stake. Please donate today and join the #CancerResistance.

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Questions to Ask Before You WalkBefore You Walk or Run for Breast Cancer

Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs across the U.S. Since the first breast cancer walks began in the 1980s, they have become one of the most common ways for people to try to do something about breast cancer.

Some of these walks have become huge affairs that are hosted by multi-million dollar charities and sponsored by multi-billion dollar corporations that raise millions to “end breast cancer.” And yet each year, 250,000 women are diagnosed with breast cancer and 40,000 women die of this disease.

If you want to be sure your time and money are truly making a difference, here are four questions to ask before participating in or donating to a breast cancer walk.