Author Archives: Karuna Jaggar

Thank YOU!

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By Karuna Jaggar, Executive Director 

A HUGE thank you to everyone who helped us exceed our #GivingTuesday goal yesterday—together 176 Breast Cancer Action members raised $24,136 to fund our work! Your response to our #GivingTuesday match was awesome and because of incredible members like you, we soared past both our matching goals.

Your donations will be put to use right away upholding the highest standards for treatment approvals, working to eliminate exposures to toxic chemicals that can increase the risk of breast cancer or interfere with treatment, uplifiting the diverse voices in the face of narratives that exclude marginalized communities, and pushing back on corporate profiteering off women’s bodies.

Giving Tuesday was a great way to kick off a really important time for Breast Cancer Action
. We raise 25% of our annual budget during the month of December, and the vast majority of our funding comes from individuals like you.

If you haven’t already, I hope you’ll chip in and make your year-end gift today to fund our fearless activism for women at risk of and living with breast cancer. You can help ensure we have the resources we need to put YOU first and stave off the current threats to women’s health and well-being.

Thank you from all of us at Breast Cancer Action. We are deeply grateful.

P.S. If you made a donation yesterday, don’t forget to fill our your employer’s matching gift form and make your gift go even further.

Help us Crush our SECOND #GivingTuesday Match

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By Karuna Jaggar, Executive Director

Breaking! Your response to our #GivingTuesday match has been awesome! We’re thrilled to announce a SECOND match: An anonymous donor has offered an additional dollar-for-dollar match up to $5,000Because of incredible members like YOU, we crushed our $15,000 #GivingTuesday matching goal! Help us crush this one, too.

A day like #GivingTuesday is important to us because we don’t take money from companies that profit from or contribute to cancer. We raise a large portion of our funding from individuals like YOU during this time of year.

From now until midnight the generous donor will match any donation you make dollar-for-dollar, up to $5,000! Make your Giving Tuesday gift nowTake advantage of this opportunity and help us raise an additional $10,000 by midnight! We can do it with your help!

Don’t miss this great opportunity to double your impact and help end the breast cancer epidemic. Every dollar you donate will be DOUBLED!  

Now more than ever, we need an independent watchdog for women’s health like Breast Cancer Action. And now more than ever, Breast Cancer Action needs your support to fund our work. Donate right now

With gratitude.

P.S. #GivingTuesday is a global day of giving back during the consumerism of the holiday season. We’re a small organization with an outsized impact that never takes money from companies that profit from or contribute to cancer. Donate right now to double the impact of your donation. 

It’s #GivingTuesday – All Gifts Will be MATCHED

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By Karuna Jaggar, Executive Director 

Today is #GivingTuesday and every dollar you donate to Breast Cancer Action will be DOUBLED! Thanks to the generosity of long-time donor Ambassador James Hormel and his husband Michael Nguyen, each dollar you donate will be matched up to $15,000.

The current threats to women’s health and well-being are real and immediate. That’s why Breast Cancer Action’s role as an independent cancer activist organization and rapid-response watchdog has never been more urgently needed. Our work is centered on breast cancer, but our impact goes far beyond the disease. Working at the intersection of feminism, environmental justice, and health activism, we connect the dots between issues.

Jim and Michael believe in and support Breast Cancer Action’s work—which is why they’ve chosen to leverage their annual contribution to make your donation go even further. This means your #GivingTuesday gift will have double the impact. Help ensure we have the resources we need to push back on the current threats from an administration that’s targeting vulnerable communities, challenging established science, and bolstering corporate control of our regulatory protection agencies.

Your donation today is an investment in social change. Donate now to double the impact of your gift and help us raise $30,000 to fund our work to address and end the breast cancer epidemic.

We simply cannot do our critical work without you! Thank you so much for supporting our work to achieve health justice for all women at risk of and living with breast cancer.

With heartfelt gratitude.

P.S. #GivingTuesday is a global day of giving back during the consumerism of the holiday season. We’re a small organization with an outsized impact that never takes money from companies that profit from or contribute to cancer. This is a great opportunity to double the impact of your donation.

Join Us in Putting a Knot in the Pink Ribbon!

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On the 25th anniversary of the pink ribbon, we’re angry. Angry that too many women are diagnosed with and die from breast cancer. Angry that women of color and underserved communities are disproportionately burdened. Angry about the exploitation of the disease for profit. And angry that there’s so little to show for 25 years of pink ribbon awareness and billions spent on pink ribbon products.

Tell global cosmetics giant and pink ribbon pioneer, The Estée Lauder Companies, to stop the betrayal and be honest that:

  1. Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
  2. No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
  3. The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing!

The pink ribbon has long since replaced the meaningful actions needed to address and end the breast cancer epidemic. Women at risk of and living with breast cancer deserve better than Estée Lauder’s distraction of illuminating 1000+ world landmarks pink “for awareness.” We deserve more than platitudes to “choose happy,” “laugh often,” and “smile,” which shame and blame us for our disease. And we deserve not to be exposed to chemicals that are suspected to increase the risk of breast cancer—and might even interfere with treatmentsby the very company that claims to care about the disease.


If Estée Lauder is really serious about their self-proclaimed mission “to create a breast cancer-free world,” they will put their marketing, mere awareness, and positive platitudes aside. They will stop pinkwashing and take meaningful action that makes a difference to all women, from allcommunities who are at risk of and living with breast cancer.

This isn’t a time for celebration. It’s a time for anger. It’s a time for action.

For more about the campaign, read the brief here and spread the word on Facebookand Twitter!

Get Ready for Pinktober

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By Kira Jones
Communications Officer

Breast Cancer Awareness Month (or as we call it, “Breast Cancer Industry Month”) is less than a month away. It’s time to get ready.

Over the years we’ve seen it all: pink fracking drill bits for breast cancer, pink buckets of chicken, pink vacuum cleaners, pink handguns. And, a lot of these pink ribbon promotions do more for a corporation’s bottom line than for women at risk of and living with breast cancer. Some pink ribbon products may even increase the risk of breast cancer because they contain cancer-linked toxins, a hypocritical practice we call pinkwashing. But together we’ve made these companies change their ways.

So here are 5 things you can do to get ready for Pinktober:

  1. Brush up on our “Critical Questions for Conscious Consumers so you’re ready to think critically about pink ribbon promotions—and help your community do the same.
  2. Support Breast Cancer Action through your own “Don’t Pink For Me”You can trust us because we’re free from conflicts of interest. Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead.
  3. Tell your friends to sign up for our emailsMake sure your family and friends are in-the-know about our campaign when we launch at the beginning of October.
  4. Like us on Facebook and follow us on TwitterBe ready to “like” and share our posts with your friends and retweet us using our campaign hashtag.
  5. Support our work and gather with others in the SF Bay Area Breast Cancer Action community at our Action Speak Louder than Pink – Food for Thought event on October 16 for a thought-provoking program accompanied by a delicious meal.

The best way to prep for the month-long parade of pink is to get ready to use the collective power we have to make change. We truly can’t make a difference without you.

PS. Wondering where the pink ribbon came from? Learn about the history here.

SAVE THE DATE 10/16: 7th Annual Action Speaks Louder Than Pink–Food for Thought

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Food-for-Thought-2016-square-collage-300-e1499895240874By Lopa Pal, Development Manager

If you like to eat delicious food and support the work of fierce breast cancer activists, mark your calendar for this fabulous event.

Action Speaks Louder Than Pink–Food for Thought
Monday, October 16, 2017
Green Room at the War Memorial & Performing Arts Center
401 Van Ness Avenue
San Francisco, CA

Support Breast Cancer Action’s work and mingle with like-minded people, all while enjoying a delectable four-course dinner prepared by celebrated Bay Area chefs. This year Eric Tucker, from Millennium, and Bronson Macomber, formerly of Prosper, are preparing our meal, with vegetarian and vegan options available for all courses. Learn about Breast Cancer Action’s award-winning campaign Think Before You Pink® and this year’s pinkwashing target. We promise, you’ll never see a pink ribbon the same way again.

Stay tuned for more information about sponsorships, ticket sales, chefs, and the program. In the meantime, mark your calendars and tell your friends!

We hope to see you on October 16th!

P.S. Not in the Bay Area? You can tell your friends and family who are to join us, you can support the event as a sponsor, or you can make a tax-deductible donation.