Pinktober alert

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thinkbeforeyoupink“I just want to bury my head in the sand during October, I’m so sick of all the pink crap.”
-BCAction member

Sometimes, we all want to bury our heads in the sand during October. But we’re so much more effective when we stand up with all the other thousands of people who feel the same way, and turn our anger into action. 

In just a few weeks, Breast Cancer Action will be launching our annual Think Before You Pink® campaign. But right now to get ready for October (or, as we call it, “Breast Cancer Industry Month”), here’s what you can do:

  • TB4UPToolkitCoverGet your very own FREE Think Before You Pink® Toolkit containing all the information and tools you need to deepen your understanding of the politics of breast cancer and help others learn the truth about breast cancer and pink ribbon marketing.
  • Hold a screening of the groundbreaking documentary Pink Ribbons, Inc. in your community and provide people with an alternative way to think about breast cancer during October. This provocative film features our former Executive Director, Barbara Brenner. You can get in touch with our staff to get a DVD of the film, and we’ll help you start planning your screening.
  • Connect with us on Facebook and Twitter to get your daily dose of cutting-edge analysis about pink ribbon marketing and breast cancer politics all month long, and to ensure you get all the updates about this year’s Think Before You Pink® campaign.
  • Join the Bay Area BCAction community at our 3rd Action Speaks Louder Than Pink – Food for Thought event on October 10th. There won’t be a pink ribbon in sight because the event will be filled with people, like you, who have had enough of pink ribbons and want more concrete action to address and end breast cancer. Come enjoy an evening of great food and cutting-edge activism with us.

Together in over 12 years of work to hold pinkwashing corporations accountable and put companies on notice, we’ve made “pinkwashing” a household word. They’ve even made a movie about it, Pink Ribbons, Inc. We’ve seen so much change in the breast cancer movement thanks to the bold and fearless activism of people like you.

We will continue to demand transparency and accountability in breast cancer fundraising. And we will continue to push the breast cancer movement to demand real change for women living with and at risk of breast cancer. Women’s health must always come before corporate profits.

Thanks for standing with us for real change in breast cancer.


  1. Posted September 10, 2013 at 10:49 am | Permalink

    I agree! Enough of the Pink Scams! Take it from another Survivor.

    What I am Doing regardless of what color the month-is offering a Free Down load on my website for a Guided Visualization for people going through Chemo and beyond..

    If you know someone who is in Chemotherapy or recovering from cancer treatments, here is a terrific and useful Guided Visualization I made a couple years ago. (It’s from “Cleansing Waters, Pura Vida”)

    There are elements of John Kabat Zinn’s Mindfulness Meditation, Healing Chi Kung & Sivasana. Waterfalls & a blanket of pleasant sounds I created. (Not a music recording though) Spoken word.

    Over the years I have given away all the physical copies I pressed. Time to make this available on my website. Free! Please Share.

    Hoping to relieve a little suffering and support those in the thick of this tough road.

    Go to the link below, the Visualization is the 2nd track.

  2. Elsa
    Posted September 14, 2013 at 8:43 am | Permalink

    My sister in Laredo, Texas has a nonprofit, “Pink To Do”, I am proud to say 100% of the donations go solely to the breast cancer survivors! The monies are directed in offsetting their financial limitations due to their physical handicaps inflicted from treatments fighting the cancers. It is not a big organization but it has sustained itself for more than 10 years. Religious figures to prominent community activists have lead the annual walk which inspires the survivors with love,faith and most of all Hope! Yes,the transparency is an issue with the other global well established organizations, some have entered into Laredo,but as they continue to talk about awareness (unfortunately not about where the proceeds go), “Pink To Do” is paying utilities, transportation, groceries, even for needed medications and sometimes school supplies for the children of the survivors! Men inflicted with breast cancer have come out of the woodwork to get greeted with praise for as they proudly wear pink! In deed, there is so much needed to be done, the awareness on not holding the industrialized farming and food manufacturing accountable remains stagnant,but encouraging as websites such as this one immerse and grow. These survivors are championing the reminder that humanity is about dignity and good intentions are sacred and must be respected so manifestations can unfold that will benefit mankind needing healing! Thank you.

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