Free Webinar: Separating Hype from Hope: Breast Cancer Media Literacy

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media literacyDo headlines like these ever stop you in your tracks?

“Cancer Breakthrough!” “New treatment Discovered!” “New Breast Cancer discovery!” “Cure!”

As media consumers, how can we separate the media hype from the real progress? How can we understand the relevance and importance of a news story, as well as determine whether a particular article is only telling half the story or lacks adequate evidence?

News reporting on health issues influences how we think about these critical issues and how we regard our own well-being and treatment options. Thinking critically while being bombarded with competing messages and staggering amounts of research data requires us to transform from being passive media consumers into critical thinkers.

Our goal in our next webinar is to develop your healthy skepticism about media coverage of health care news with a focus on breast cancer coverage. We’ll look at various claims made in the name of health care interventions and give you the tools to evaluate messages in the media.

Please join us on Wednesday, May 29th or Thursday, May 30th to have an informative conversation about coverage of breast cancer news in the media and tools to become more media literate.

Register for Wednesday May 29th 10am (PST)/1pm (EST)

Register for Thursday May 30th 2pm (PST)/5pm (EST)

Joining us on the webinar will be our friends, Gary Schwitzer, publisher of and Mandy Stahre, Epidemic Intelligence Service (EIS) Officer at the Centers for Disease Control and Prevention and reviewer for

During the webinar we will cover:

  • The larger picture of media literacy
  • What is right and wrong about health coverage in the media
  • The current state of journalism and its impact on consumers
  • How industry and pharmaceuticals influence health news reporting
  • How an issue is considered newsworthy
  • The 10 criteria for medical stories with specific breast cancer focused examples
  • How to give reporters feedback
  • How you can get involved

Join us on Wednesday, May 29th 10am (PST)/1pm (EST) or Thursday May 30th 2pm (PST)/5pm (EST) for this free webinar to develop your critical analysis of breast cancer news coverage and become more media literate.

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