… and we’re back!

Filed under blog

As many of our readers have noticed, pink ribbon-festooned breast cancer “awareness” campaigns are no longer limited to October. In our effort to create more substantive conversation related to breast cancer, BCA has decided to revive the Think Before You Pink blog! We’re now devoting this space to action and education.

To start, we thought that it’d be nice to share an article that describes, in great detail, the work that BCA is doing to end the breast cancer epidemic. Our organization was lucky enough to be featured in the Spring issue of On The Issues magazine.

Eleanor J. Bader writes,

“It goes without saying that Breast Cancer Action tries to provide callers with good, solid data and referrals. Still, the bulk of their organizing centers on fighting for a safer, cleaner world. This puts them at odds with those who favor pink ribbon “awareness” campaigns. After all, Breast Cancer Action asks, what good is awareness if the root causes of breast cancer remain unchanged?”

Click here to read the rest of the article.

Interested in what we’re doing? Stay tuned! In upcoming months, we’re planning to share talking points, tool kits, and other educational tools. Together, we can help our friends, family and community members discover what’s behind all of the pink.


  1. carolyn kolb
    Posted March 16, 2011 at 5:32 pm | Permalink

    Don’t ever go away!

  2. Juanita Garcia
    Posted March 17, 2011 at 10:16 am | Permalink

    The “pinking” is so ingrained in people’s minds, I’m glad you have started this movement. The reality of how this has taken a life of its own is unbelievable, and sad as all these years of drumming up support for the eradication of cancer has not resulted in a “cure”!!! But it has brought a lot of money to the sponsors!!!

  3. Posted March 18, 2011 at 9:33 am | Permalink

    I first learned about BCA & Think Before You Pink via On the Issues – and I am so glad that I did. The work you do is amazing and definitely approaches the breast cancer issue from the right perspective. Far too many people are misinformed or under-informed about factors contributing to cancer and we need to reverse that trend. Thanks for all the great work you do!

  4. Posted March 21, 2011 at 12:45 pm | Permalink

    Yes, Pinktober is now readily available all year! If only it did more good. Thanks for keeping your eyes on the root causes of not only breast cancer, but of cancer in general: patients rights, corporate responsibility, safe treatments, health disparities, and involuntary exposures to carcinogens. Awareness has become a narrow term, and organizations such as yours helps to expand the definition. Onwards and Upwards! And, what a great article about what BCA does.

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