This week’s contestant…

Filed under blog

in our Parade of Pink.

The thong reads, “I lost my boobies, not my sex appeal” and is tagged as a “chemotherapy gift”.  Nauseating.

Audre Lorde said it best in The Cancer Journals:

“The emphasis on the cosmetic after surgery reinforces this society’s stereotype of women, that we are only what we look or appear, so this is the only aspect of our existence we need to address. Any women who has has a breast removed because of cancer knows she does not feel the same.  But we are allowed no psychic time or space to examine what our true feelings are, to make them our own. With quick cosmetic reassurance, we are told that our feelings are not important, our appearance is all, the sum total of self.”

The infantilizing language (seriously, “boobies”?) is an added insult.


  1. Posted October 15, 2010 at 12:40 pm | Permalink

    coincidentally, i just linked to this site after digging it out of my old bookmarks. also, i used the word “infantilizing” though I had to look up how to spell it. 🙂

  2. Posted October 15, 2010 at 1:33 pm | Permalink

    GAH! This just infuriates me. And what’s amazing is how many women fall for it and think it’s cute!

  3. Posted October 15, 2010 at 1:51 pm | Permalink

    They have them for men too….if you can believe it…..…so tacky and utterly ridiculous

  4. Eileen
    Posted October 15, 2010 at 2:09 pm | Permalink

    I’m almost 5 years out from breast cancer & have to admit that I began getting sick & suspicious of all of the pink some time ago. I also have to admit that, right in the beginning of my treatment, I did buy a couple of pink things, but then I saw it popping up everywhere & realized that people seemed to be using it more as an ’emotional sell,’ to sell their products, which completely turned me off to buying anything pink. It is very frustrating to see how many people suffer through cancer & there does not seem to be any preventives or cures, with all the money that is raised. I don’t get it OR maybe it is just another instance of ‘follow the money?’

  5. Posted October 15, 2010 at 5:28 pm | Permalink




  6. anna
    Posted October 20, 2010 at 12:19 pm | Permalink

    Don’t you think that for some women, this is part of the healing process? You can’t deny that after having surgery, a woman has lost a huge part of herself – physically, emotionally and sexually. The choice of the word “boobies” is unfortunate, but I find the message to be empowering and to speak volumes – I can be sexy without my breasts. My breasts are not what makes me sexy.

  7. Rara4me
    Posted October 26, 2010 at 7:08 pm | Permalink

    I think it is part of the healing process and helps one ease into the next chapter of life….the me-after cancer chapter, if that is the route you choose to take I do remember thinking OMG after I awoke from my 15-hour bilateral mastectomy and reconstruction, but I know that I made the best decision for me as a 36-yr old single mother of 2. I will never refer to “the girls” as boobies. since they are more like new expressions of the femininity that has, and always will be a part of me

  8. helena
    Posted January 13, 2011 at 4:40 am | Permalink

    l am so glad that there are websites like this one and many others, so that l have been able to do my own research and inform myself of the other options available to recover from breast cancer without having to go through the Chemo,
    Surgery and Radiation process that Orthodox Medicine pushes onto Women.
    l kept my breasts and am cancer free.
    Thank you.

2 Trackbacks

  1. By Think Before You Pink » An update! on November 19, 2010 at 5:34 pm

    […] Breast Cancer Action staff weighed in on this year’s “contestants”… and the winner was the pink ribbon “I’ve lost my boobies, but not my sex appeal” thong. Unsurprising, given that this product was marketed as a “chemo […]

  2. […] The pink ribbon “I’ve lost my boobies, but not my sex appeal” thong. Unsurprising, given that this product was marketed as a “chemo gift” […]

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