By Karuna Jaggar, Executive Director

We’re wrapping up 2018 with a MATCH donation drive! Make a year-end gift to Breast Cancer Action now and it will be matched dollar-for-dollar.

All year, you’ve taken action with us and proven again and again that we’re powerful when we join together as a community. Thank you! And we’re thrilled to share that, with just four days left in 2018, a long-time Breast Cancer Action supporter has stepped forward to generously match all year-end donations, dollar-for-dollar, up to $10,000. 

There’s no better time to give because every donation we receive between now and December 31 will be DOUBLED. Make twice the impact by giving now!

In 2018, your determination and belief that you can make a difference helped us hold the powerful accountable. Thank you.

Here’s what we’ll do with your generous support in the year ahead: 

  • Stand strong as an independent watchdog and provide an important counter balance to hyped-up headlines and corporate influence.
  • Provide strong regulatory and legislative advocacy that puts public health before corporate profit.
  • Demand systemic changes that will reduce our involuntary exposure to toxic, cancer-causing chemicals and stop cancer before it starts.

Your support matters so much right now. Please help by making your year-end gift to Breast Cancer Action today and know your gift ensures we can stand strong as the watchdog of the breast cancer movement.

Our values infuse every level of our work, including where we get our money. At Breast Cancer Action, we aren’t in the pocket of any industry and our strict conflict of interest policy makes all the difference in the world in our work. We’ll never be a mouthpiece for the breast cancer industry, which means you can always count on us to put your health, well-being, and community needs before the interests of pinkwashing and polluting corporations.

All that we have and will accomplish is because of the commitment and support of our grassroots community—members like YOUPlease give as generously as you can and your year-end donation will be MATCHED. If you have already made your gift, please accept our sincere thanks!

If you have any questions or need help making your donation, please contact Lopa Pal at or (415) 243-9301 x19.


Because Breast Cancer is Personal

Breast Cancer Action’s work is deeply personal.

Join me by making a year-end donation in honor or memory of a loved one. 

Our stories join us. And by taking action together, we remember and honor our loved ones by working for a world where fewer people are diagnosed with and die from breast cancer.

It’s been fifteen years since I was first stunned by the December breast cancer diagnosis of a family member who seemed invincible. Last year at this time, I was in treatment for my own cancer. Although I’m doing well and have finished treatment, too many others in my community are living with metastatic disease and will be in treatment for the rest of their lives.

Your donation today is a commitment to creating a better world and to achieving health justice for everyone at risk of and living with breast cancer.

We’ve accomplished so much with your support. Over the years, we’ve fundamentally changed how people think and talk about abreast cancer. But there is still so much to do.

Every day, we work tirelessly to support people living with breast cancer, honor those who have died, and protect the health of future generations. For 28 years, Breast Cancer Action has offered free, unbiased, one-of-a-kind information about breast cancer to anyone who needs it. Our conflict of interest policy means you can always trust that our analysis is unbiased, science-based and patient-centered as you make deeply personal health decisions. And through regulatory and legislative advocacy, we work to eliminate involuntary exposures to chemicals that increase the risk of the disease—or interfere with treatment!—so fewer people are diagnosed in the first place.

Breast Cancer Action was founded by a group of women living with, and dying from, breast cancer. Your support builds on and carries forward the legacy of the fearless and feisty activists who have been part of this remarkable organization over the decades.

We are deeply grateful for your donation in honor or memory of your loved one. Thank you for investing in Breast Cancer Action’s work to create a world where lives and communities aren’t threatened by breast cancer.

If you have any questions or need help making your donation, please contact Lopa Pal at

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Donate Now »