Category Archives: campaign

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Knowing the Threats We’re Facing

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By Karuna Jaggar, Executive Director

Our work is centered on breast cancer, but our impact goes far beyond the disease. We connect the dots between issues and we work at the intersection of feminism, environmental justice, and health activism. Plus, you can ALWAYS count on us to put women’s health before corporate profits because we never take money from companies that profit from or contribute to breast cancer. Donate now to support our work.

We have our work cut out for us and we’ve never been more urgently needed than at this critical time, when healthcare is threatened and regulatory agencies are being disempowered. We’re facing reductions in healthcare coverage, an increased risk of exposure to cancer-linked toxins, and weaker standards for treatment approvals. Make your year-end gift now to ensure we have the resources we need to face the current threats.

Our grassroots members, like you, ensure we have the resources we need to work tirelessly to support women living with breast cancer, honor those who have died, and protect the health of future generations.

We need your support so we can continue to demand that:

  • Social justice is at the forefront of the breast cancer movement
  • Healthcare standards are evidence-based and patient-centered so women have the information they need to make their own healthcare decisions
  • Public health comes before corporate profit in all regulatory agencies and the precautionary principle is followed
  • We have a healthcare system that provides everyone with access to high quality, affordable care
  • There is accountability and transparency in breast cancer fundraising while we challenge mainstream pink ribbon narratives and culture.

Knowing what we’re facing, your donation matters now more than ever. Thank you for making our work possible.

With heartfelt gratitude and in solidarity.

Thank YOU!

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By Karuna Jaggar, Executive Director 

A HUGE thank you to everyone who helped us exceed our #GivingTuesday goal yesterday—together 176 Breast Cancer Action members raised $24,136 to fund our work! Your response to our #GivingTuesday match was awesome and because of incredible members like you, we soared past both our matching goals.

Your donations will be put to use right away upholding the highest standards for treatment approvals, working to eliminate exposures to toxic chemicals that can increase the risk of breast cancer or interfere with treatment, uplifiting the diverse voices in the face of narratives that exclude marginalized communities, and pushing back on corporate profiteering off women’s bodies.

Giving Tuesday was a great way to kick off a really important time for Breast Cancer Action
. We raise 25% of our annual budget during the month of December, and the vast majority of our funding comes from individuals like you.

If you haven’t already, I hope you’ll chip in and make your year-end gift today to fund our fearless activism for women at risk of and living with breast cancer. You can help ensure we have the resources we need to put YOU first and stave off the current threats to women’s health and well-being.

Thank you from all of us at Breast Cancer Action. We are deeply grateful.

P.S. If you made a donation yesterday, don’t forget to fill our your employer’s matching gift form and make your gift go even further.

Join Us in Putting a Knot in the Pink Ribbon!

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On the 25th anniversary of the pink ribbon, we’re angry. Angry that too many women are diagnosed with and die from breast cancer. Angry that women of color and underserved communities are disproportionately burdened. Angry about the exploitation of the disease for profit. And angry that there’s so little to show for 25 years of pink ribbon awareness and billions spent on pink ribbon products.

Tell global cosmetics giant and pink ribbon pioneer, The Estée Lauder Companies, to stop the betrayal and be honest that:

  1. Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
  2. No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
  3. The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing!

The pink ribbon has long since replaced the meaningful actions needed to address and end the breast cancer epidemic. Women at risk of and living with breast cancer deserve better than Estée Lauder’s distraction of illuminating 1000+ world landmarks pink “for awareness.” We deserve more than platitudes to “choose happy,” “laugh often,” and “smile,” which shame and blame us for our disease. And we deserve not to be exposed to chemicals that are suspected to increase the risk of breast cancer—and might even interfere with treatmentsby the very company that claims to care about the disease.


If Estée Lauder is really serious about their self-proclaimed mission “to create a breast cancer-free world,” they will put their marketing, mere awareness, and positive platitudes aside. They will stop pinkwashing and take meaningful action that makes a difference to all women, from allcommunities who are at risk of and living with breast cancer.

This isn’t a time for celebration. It’s a time for anger. It’s a time for action.

For more about the campaign, read the brief here and spread the word on Facebookand Twitter!

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Questions to Ask Before You WalkBefore You Walk or Run for Breast Cancer

Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs across the U.S. Since the first breast cancer walks began in the 1980s, they have become one of the most common ways for people to try to do something about breast cancer.

Some of these walks have become huge affairs that are hosted by multi-million dollar charities and sponsored by multi-billion dollar corporations that raise millions to “end breast cancer.” And yet each year, 250,000 women are diagnosed with breast cancer and 40,000 women die of this disease.

If you want to be sure your time and money are truly making a difference, here are four questions to ask before participating in or donating to a breast cancer walk.