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Acting Out Variety Show and Fundraiser – Save the Date!

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By The Breast Cancer Action Team

We’re excited to announce that our 6th Annual variety show and fundraiser, Acting Out – for the Health of It, is coming up soon on March 15 in San Francisco, CA.

Events like this are a way to connect with your community, and a critical way for us to raise the money that funds our work. It’s also a great opportunity to celebrate our shared values as we recommit to the long-term work ahead of us.

We hope you can join us for a fun, provocative evening filled with bold performers who all share a commitment to health justice. Comedian, activist and playwright Luna Malbroux will emcee the festivities. You’ll laugh out loud, enjoy dynamic performances from Bay Area musicians, comedians and dancers and be moved by readings from Breast Cancer Action members. Join us for the VIP reception before the show, and savor delicious hors d’oeuvres, refreshing beverages and an exclusive musical performance!

Thursday, March 15, 2018
VIP Reception from 6:00 – 7:00 p.m.
Variety Show from 7:00 – 9:30 p.m. (doors open at 6:45 p.m.)
Brava Theater Center – 2781 24th Street, San Francisco



There will be a program intermission with concession stand snacks and beverages available for purchase, and a silent auction featuring one-of-a-kind dining, fitness and retail experiences.

Get your tickets now! And if you purchase more than three tickets today, you’ll get one free entry into our drawing for some fabulous prizes, including two season tickets to San Francisco’s acclaimed Magic Theater.

We look forward to Acting Out with you March 15!

P.S. If you don’t live in the San Francisco Bay Area, please pass along the invite to your friends and family in the area!

Last Chance! Donate Today.

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Last Chance Graphic 2017 FINAL

Only 3 Days Left to Donate!

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3 Days Left Alert Graphic 2017 FINAL

Knowing the Threats We’re Facing

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By Karuna Jaggar, Executive Director

Our work is centered on breast cancer, but our impact goes far beyond the disease. We connect the dots between issues and we work at the intersection of feminism, environmental justice, and health activism. Plus, you can ALWAYS count on us to put women’s health before corporate profits because we never take money from companies that profit from or contribute to breast cancer. Donate now to support our work.

We have our work cut out for us and we’ve never been more urgently needed than at this critical time, when healthcare is threatened and regulatory agencies are being disempowered. We’re facing reductions in healthcare coverage, an increased risk of exposure to cancer-linked toxins, and weaker standards for treatment approvals. Make your year-end gift now to ensure we have the resources we need to face the current threats.

Our grassroots members, like you, ensure we have the resources we need to work tirelessly to support women living with breast cancer, honor those who have died, and protect the health of future generations.

We need your support so we can continue to demand that:

  • Social justice is at the forefront of the breast cancer movement
  • Healthcare standards are evidence-based and patient-centered so women have the information they need to make their own healthcare decisions
  • Public health comes before corporate profit in all regulatory agencies and the precautionary principle is followed
  • We have a healthcare system that provides everyone with access to high quality, affordable care
  • There is accountability and transparency in breast cancer fundraising while we challenge mainstream pink ribbon narratives and culture.

Knowing what we’re facing, your donation matters now more than ever. Thank you for making our work possible.

With heartfelt gratitude and in solidarity.

Thank YOU!

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By Karuna Jaggar, Executive Director 

A HUGE thank you to everyone who helped us exceed our #GivingTuesday goal yesterday—together 176 Breast Cancer Action members raised $24,136 to fund our work! Your response to our #GivingTuesday match was awesome and because of incredible members like you, we soared past both our matching goals.

Your donations will be put to use right away upholding the highest standards for treatment approvals, working to eliminate exposures to toxic chemicals that can increase the risk of breast cancer or interfere with treatment, uplifiting the diverse voices in the face of narratives that exclude marginalized communities, and pushing back on corporate profiteering off women’s bodies.

Giving Tuesday was a great way to kick off a really important time for Breast Cancer Action
. We raise 25% of our annual budget during the month of December, and the vast majority of our funding comes from individuals like you.

If you haven’t already, I hope you’ll chip in and make your year-end gift today to fund our fearless activism for women at risk of and living with breast cancer. You can help ensure we have the resources we need to put YOU first and stave off the current threats to women’s health and well-being.

Thank you from all of us at Breast Cancer Action. We are deeply grateful.

P.S. If you made a donation yesterday, don’t forget to fill our your employer’s matching gift form and make your gift go even further.

Help us Crush our SECOND #GivingTuesday Match

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By Karuna Jaggar, Executive Director

Breaking! Your response to our #GivingTuesday match has been awesome! We’re thrilled to announce a SECOND match: An anonymous donor has offered an additional dollar-for-dollar match up to $5,000Because of incredible members like YOU, we crushed our $15,000 #GivingTuesday matching goal! Help us crush this one, too.

A day like #GivingTuesday is important to us because we don’t take money from companies that profit from or contribute to cancer. We raise a large portion of our funding from individuals like YOU during this time of year.

From now until midnight the generous donor will match any donation you make dollar-for-dollar, up to $5,000! Make your Giving Tuesday gift nowTake advantage of this opportunity and help us raise an additional $10,000 by midnight! We can do it with your help!

Don’t miss this great opportunity to double your impact and help end the breast cancer epidemic. Every dollar you donate will be DOUBLED!  

Now more than ever, we need an independent watchdog for women’s health like Breast Cancer Action. And now more than ever, Breast Cancer Action needs your support to fund our work. Donate right now

With gratitude.

P.S. #GivingTuesday is a global day of giving back during the consumerism of the holiday season. We’re a small organization with an outsized impact that never takes money from companies that profit from or contribute to cancer. Donate right now to double the impact of your donation. 

It’s #GivingTuesday – All Gifts Will be MATCHED

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By Karuna Jaggar, Executive Director 

Today is #GivingTuesday and every dollar you donate to Breast Cancer Action will be DOUBLED! Thanks to the generosity of long-time donor Ambassador James Hormel and his husband Michael Nguyen, each dollar you donate will be matched up to $15,000.

The current threats to women’s health and well-being are real and immediate. That’s why Breast Cancer Action’s role as an independent cancer activist organization and rapid-response watchdog has never been more urgently needed. Our work is centered on breast cancer, but our impact goes far beyond the disease. Working at the intersection of feminism, environmental justice, and health activism, we connect the dots between issues.

Jim and Michael believe in and support Breast Cancer Action’s work—which is why they’ve chosen to leverage their annual contribution to make your donation go even further. This means your #GivingTuesday gift will have double the impact. Help ensure we have the resources we need to push back on the current threats from an administration that’s targeting vulnerable communities, challenging established science, and bolstering corporate control of our regulatory protection agencies.

Your donation today is an investment in social change. Donate now to double the impact of your gift and help us raise $30,000 to fund our work to address and end the breast cancer epidemic.

We simply cannot do our critical work without you! Thank you so much for supporting our work to achieve health justice for all women at risk of and living with breast cancer.

With heartfelt gratitude.

P.S. #GivingTuesday is a global day of giving back during the consumerism of the holiday season. We’re a small organization with an outsized impact that never takes money from companies that profit from or contribute to cancer. This is a great opportunity to double the impact of your donation.

Join Us in Putting a Knot in the Pink Ribbon!

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On the 25th anniversary of the pink ribbon, we’re angry. Angry that too many women are diagnosed with and die from breast cancer. Angry that women of color and underserved communities are disproportionately burdened. Angry about the exploitation of the disease for profit. And angry that there’s so little to show for 25 years of pink ribbon awareness and billions spent on pink ribbon products.

Tell global cosmetics giant and pink ribbon pioneer, The Estée Lauder Companies, to stop the betrayal and be honest that:

  1. Empty awareness and publicity stunts are a distraction and cannot “create a breast cancer-free world.”
  2. No amount of positive thinking will prevent women from being diagnosed with or dying from breast cancer.
  3. The chemicals in their products may increase the risk of breast cancer and might even interfere with treatment. Tell them to clean up their products and stop pinkwashing!

The pink ribbon has long since replaced the meaningful actions needed to address and end the breast cancer epidemic. Women at risk of and living with breast cancer deserve better than Estée Lauder’s distraction of illuminating 1000+ world landmarks pink “for awareness.” We deserve more than platitudes to “choose happy,” “laugh often,” and “smile,” which shame and blame us for our disease. And we deserve not to be exposed to chemicals that are suspected to increase the risk of breast cancer—and might even interfere with treatmentsby the very company that claims to care about the disease.


If Estée Lauder is really serious about their self-proclaimed mission “to create a breast cancer-free world,” they will put their marketing, mere awareness, and positive platitudes aside. They will stop pinkwashing and take meaningful action that makes a difference to all women, from allcommunities who are at risk of and living with breast cancer.

This isn’t a time for celebration. It’s a time for anger. It’s a time for action.

For more about the campaign, read the brief here and spread the word on Facebookand Twitter!

Get Ready for Pinktober

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By Kira Jones
Communications Officer

Breast Cancer Awareness Month (or as we call it, “Breast Cancer Industry Month”) is less than a month away. It’s time to get ready.

Over the years we’ve seen it all: pink fracking drill bits for breast cancer, pink buckets of chicken, pink vacuum cleaners, pink handguns. And, a lot of these pink ribbon promotions do more for a corporation’s bottom line than for women at risk of and living with breast cancer. Some pink ribbon products may even increase the risk of breast cancer because they contain cancer-linked toxins, a hypocritical practice we call pinkwashing. But together we’ve made these companies change their ways.

So here are 5 things you can do to get ready for Pinktober:

  1. Brush up on our “Critical Questions for Conscious Consumers so you’re ready to think critically about pink ribbon promotions—and help your community do the same.
  2. Support Breast Cancer Action through your own “Don’t Pink For Me”You can trust us because we’re free from conflicts of interest. Tell your friends and family “Don’t Pink for Me” and ask them to make a donation to Breast Cancer Action in your honor instead.
  3. Tell your friends to sign up for our emailsMake sure your family and friends are in-the-know about our campaign when we launch at the beginning of October.
  4. Like us on Facebook and follow us on TwitterBe ready to “like” and share our posts with your friends and retweet us using our campaign hashtag.
  5. Support our work and gather with others in the SF Bay Area Breast Cancer Action community at our Action Speak Louder than Pink – Food for Thought event on October 16 for a thought-provoking program accompanied by a delicious meal.

The best way to prep for the month-long parade of pink is to get ready to use the collective power we have to make change. We truly can’t make a difference without you.

PS. Wondering where the pink ribbon came from? Learn about the history here.

SAVE THE DATE 10/16: 7th Annual Action Speaks Louder Than Pink–Food for Thought

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Food-for-Thought-2016-square-collage-300-e1499895240874By Lopa Pal, Development Manager

If you like to eat delicious food and support the work of fierce breast cancer activists, mark your calendar for this fabulous event.

Action Speaks Louder Than Pink–Food for Thought
Monday, October 16, 2017
Green Room at the War Memorial & Performing Arts Center
401 Van Ness Avenue
San Francisco, CA

Support Breast Cancer Action’s work and mingle with like-minded people, all while enjoying a delectable four-course dinner prepared by celebrated Bay Area chefs. This year Eric Tucker, from Millennium, and Bronson Macomber, formerly of Prosper, are preparing our meal, with vegetarian and vegan options available for all courses. Learn about Breast Cancer Action’s award-winning campaign Think Before You Pink® and this year’s pinkwashing target. We promise, you’ll never see a pink ribbon the same way again.

Stay tuned for more information about sponsorships, ticket sales, chefs, and the program. In the meantime, mark your calendars and tell your friends!

We hope to see you on October 16th!

P.S. Not in the Bay Area? You can tell your friends and family who are to join us, you can support the event as a sponsor, or you can make a tax-deductible donation.

Community, entertainment & health justice – Feb. 9th in San Francisco

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Acting Out 2017 performer collage emailBy Karuna Jaggar, Executive Director

There’s a lot of work to do as we face set-backs in women’s health, environmental regulations, healthcare access, and more. But we’re also finding enormous strength and resilience in community.

Our upcoming Acting Out – For the Health of It variety show and fundraiser is a great chance to be in community with fellow Breast Cancer Action members, who are a fierce and fun bunch of people. Read More »

We call BS when we see it

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donate-today-year-end-appeal-2016Independent watchdogs like Breast Cancer Action are critical to democracy. Watchdogs demand transparency and accountability and take a deeper look at what’s really going on. We raise the alarm when regulatory agencies lie about water contamination, when elected officials ignore spiraling drug prices, or when huge corporations make money off of poisoning us. And then we take action to change things. Read More »

#GivingTuesday – Your Gift Will Be Matched!

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By Karuna Jaggar, Executive Director

giving-tuesday-sidebarToday is #GivingTuesday, and thanks to some very generous members, every dollar you donate to Breast Cancer Action will be matched up to $20,000. Donate now to double the impact of your gift.  Read More »

Tomorrow is #GivingTuesday!

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By Karuna Jaggar, Executive Director

giving-tuesday-save-the-date-2016Tomorrow is #GivingTuesday, and several our committed and generous members will match every dollar you donate to Breast Cancer Action up to $20,000.

#GivingTuesday is a global day of giving back during the consumerism of the holiday season. We are a small organization and we raise a large portion of our funding during this time of the year. This is a great opportunity to double the impact of your donation. Read More »

Thank YOU for a Powerful Pinktober

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Karuna-Jaggar-2015 smallBy Karuna Jaggar, Executive Director

A lot has happened in the last week. If you haven’t read my take on the presidential election, you can do so here. We are going to need you more than ever, and I want to show you what you accomplished just last month because you stood up for what’s right.  Read More »

5 DAYS LEFT to say “Toxic Isn’t Tasty”

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There are only 5 days left in Pinktober to tell Bee Sweet Citrus and Wonderful Citrus that “Toxic Isn’t Tasty.” Thousands of people have been calling on these citrus companies to stop pinkwashing and stop using oil wastewater to irrigate their citrus. Read More »

As a Young Person with Cancer, I Urge Bee Sweet and Wonderful to Stop Using Oil Wastewater to Irrigate their Citrus

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hannah_lyon_headshotBy Hannah Lyon, cervical cancer thriver, co-founder of, BCAction California Cancer Fracktivist

I’m just shy of 30, and I have advanced cervical cancer. Last year, I lost a 23-year-old friend to cancer.

My friends are living with and dying from cancer as our generation stands up to protect our environment. Young adult cancer rates are at an all-time high and correlate to the rise of chemicals in our surroundings. Oil extraction pollutes the air, water and soil. And now, agricultural companies are allowing it to potentially pollute our food? Read More »

Unappetizing New Report About Chemicals Used in Oil Operations

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By Alyssa Figueroa, Campaigns Coordinator

Halos boxWhile we’ve been calling on Bee Sweet Citrus and Wonderful Citrus to stop pinkwashing – using oil wastewater to irrigate their oranges while running pink ribbon promotions – a group of independent scientists has been taking a closer look at the chemicals used in the oil operations that supply this wastewater. And their findings are quite unappetizing.
Read More »

I Shouldn’t Have to Worry About Wonderful Halos®

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alma-busby-williams-head-shotBy Alma Busby-Williams, BCAction Community Leader for Change

There are a lot of things I worry about daily. I am the parent of a 20-year-old black man, who attends college in Olympia, WA, where two unarmed young black men were recently shot by the police for stealing beer from Safeway. I am also the mother of a 29-year-old black woman, who happens to be a popular blogger about racism and has been on the receiving end of a lot of vicious cyber-threats. And I often worry about the environment, and what we’re eating, and breathing. And lastly, I worry that if I worry, my breast cancer will return. Read More »

Pinkwashers are feeling squeezed

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By Karuna Jaggar, Executive Director

200pxedited-bee-sweet-bagYour voices are being heard!
You’ve been telling Bee Sweet Citrus and Wonderful Citrus to stop watering their citrus with oil wastewater, and they’ve been feeling your pressure! Read More »

Wonderful Citrus Writes Wonderfully Misleading Email to our Members, While Bee Sweet Citrus Blocks Them

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Alyssa Figueroa 2015 for EALERTBy Alyssa Figueroa, Campaigns Coordinator

We’re just four days into “Toxic Isn’t Tasty,” our 2016 Think Before You Pink® campaign, and already our corporate targets are feeling the pressure. Since Tuesday, hundreds of you have sent letters to Wonderful Citrus and Bee Sweet Citrus demanding that they stop pinkwashing and stop watering our food with oil wastewater.

After just one day, Bee Sweet Citrus blocked our members from sending them emails. Even though Bee Sweet uses a pink ribbon on their products and claims to care about women affected by breast cancer, they apparently have no desire to actually hear from them. But that won’t stop us from standing up to this pinkwasher. Rest assured, we will still be delivering your letters to Bee Sweet, so make sure to take action! Read More »

Tell These Pinkwashers: “Toxic Isn’t Tasty!”

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Oily OrangesBee Sweet Citrus and Wonderful Citrus, the U.S.’s largest citrus grower and the company behind Halos® mandarins, are using leftover wastewater from oil corporations to irrigate their citrus—while also using pink ribbons to sell them. Read More »

How to Prep for #Pinktober

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Alyssa Figueroa 2015 for EALERTBy Alyssa Figueroa, Campaigns Coordinator

In just 5 days, Breast Cancer Awareness Month, or as we like to call it, Breast Cancer Industry Month will be upon us. Store shelves are already filling up with pink ribbon products, and it will only get worse come October 1st. Companies will be trying to gain customer loyalty and increase their sales by pinkifying their merchandise.

We need your help this Pinktober to make the breast cancer movement more accountable to women by exposing companies that are pinkwashing—and the organizations that are enabling them. Pinkwashing is a term we coined back in 2002 as part of our Think Before You Pink® campaign to describe when a company claims to care about women with breast cancer but is selling products that can increase our risk of the disease. Read More »

“Don’t Pink for Me!”

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By Karuna Jaggar, Executive Director

Dont Pink for Me logoBreast Cancer Industry Month (aka October) is around the corner; soon store shelves will be loaded with pink ribbon products, from bread loaves to nail clippers.

Too often, pink ribbon promotions do more for corporations’ bottom line than women living with breast cancer. We hear from a lot of our members that they’re sick of this hypocrisy, and don’t want their friends and family to buy pink stuff for them – but they still want to do something. Read More »

Foodies & activists – don’t miss this great event!

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IAnnWheat&Crewsmallerf you like to eat delicious food and mingle with fierce women’s health activists, you don’t want to miss our 6th annual Action Speaks Louder Than Pink – Food for Thought event. Get your ticket today! Read More »