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You’re invited to Breast Cancer Action’s Open House

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board staff

If you haven’t heard, we’ve moved. And our new ‘home’ won’t feel complete until we celebrate with our members, our community, and our partners. That means YOU. Come visit and celebrate with us at our new offices (just around the corner from the old one). We’ll show you a warm welcome and you’ll get to see […]

Top 5 highlights from Think Before You Pink® 2014

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TB4UP button

By Karuna Jaggar, Executive Director Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Even Consumer Reports […]

Huge grassroots opposition to pink drill bits “for the cure”

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pittsburghfrackingrally

 By Karuna Jaggar, Executive Director What a month! A few weeks ago, we learned that the world’s largest breast cancer charity Susan G. Komen is in partnership with Baker Hughes, a leading global fracking corporation. Baker Hughes is distributing 1,000 pink drill bits “for the cure” and donating $100,000 to Komen. This partnership is one […]

Rally against pinkwashing in Pittsburgh – 10/26

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Baker Hughes Pink Drill Bit

By Karuna Jaggar, Executive Director I’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing? On Sunday, October 26, fracking giant Baker Hughes will present a $100,000 check to Nancy Brinker, Komen’s founder and figurehead, at the Pittsburgh Steelers football game. I’ll be outside the stadium, rallying alongside other […]

Pink Drill Bits? Tell Komen to Stop Pinkwashing

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drill bit 1

By Karuna Jaggar, Executive Director File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing. Baker […]

Take Action: Tell Susan G. Komen to Stop Fracking With Our Health

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drill bit 1

By Caitlin Carmody, Online Communications Coordinator Since news broke yesterday about Susan G. Komen’s partnership with global fracking corporation Baker Hughes, the response has been swift, furious, and huge. Many people have wondered whether these pink drill bits are satire and whether The Onion came up with it. Unfortunately, no and no. Here’s the deal: […]

Susan G. Komen Partners With Global Fracking Corporation to Launch “Benzene and Formaldehyde for the Cure®”

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baker hughes pink drill bit

For immediate release October 8th, 2014 Contact:  Angela Wall, Communications Director (415) 243-9301 x16 awall@bcaction.org San Francisco, CA – Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece of pink sh*t they’ve seen all year – 1,000 shiny pink drill bits. BCAction hailed this partnership as […]

NFL’s “Crucial Catch” Campaign = Fumble

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Karuna Jaggar headshot

This op-ed was originally published in The Guardian on October 5, 2014. By Karuna Jaggar, Executive Director  Like many other large brand names, the National Football League has long tried to use its alleged commitment to breast cancer to distract the public from its misdeeds around this time of year – particularly concerning women. Don’t look at […]

We don’t need more empty awareness – we need action

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Christie Allen

By Christie Allen, Breast Cancer Action member My name is Christie Allen. I was diagnosed with breast cancer in 2012 at the age of 32. I was going to skip October this year – I’ve had enough pink. But instead, I’m taking a stand against the pink ribbon distraction and I want you to join me. Like many […]

Think Before You Pink® – Stop the Distraction

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By Karuna Jaggar, Executive Director It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer? Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now […]

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