By Karuna Jaggar, Executive Director This year marks Breast Cancer Action’s 25th anniversary – 25 years as the watchdog for the breast cancer movement. For 25 years, we have challenged the status quo in breast cancer to ensure that women’s health comes first. Since our fearless founders came together to create Breast Cancer Action, we have been […]
By Sarah Harding, Development Director Everyone who knew Barbara Brenner personally or by reputation knows she was fearless and direct in her questions and in her answers. One of her favorite lines was “change happens only because we demand it.” She taught me that if you don’t ask, you won’t get. Today, I am taking […]
By Karuna Jaggar, Executive Director Breast Cancer Action is one of the smallest and most efficient organizations in our field. We are small but we are mighty. And we accomplish a lot with your donations. We raise almost 25% of our budget in the month of December. Our members are our strength. We cannot do this […]
Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous and not the solution to the breast cancer epidemic – and why BCAction will never take corporate funding from any company that profits from or contributes to breast cancer. Support our independent […]
By Karuna Jaggar, Executive Director Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Even Consumer Reports […]
By Karuna Jaggar, Executive Director What a month! A few weeks ago, we learned that the world’s largest breast cancer charity Susan G. Komen is in partnership with Baker Hughes, a leading global fracking corporation. Baker Hughes is distributing 1,000 pink drill bits “for the cure” and donating $100,000 to Komen.
By Karuna Jaggar, Executive Director File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing.