Author Archives: caitlin

This video will make you want to Raise a Stink!

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Pinkwashing has reached a new low this year with “Promise Me,” a perfume commissioned by the giant of the breast cancer movement, Susan G. Komen for the Cure. Watch our video to see why so many people are Raising a Stink! about it. Read More »

More questions than answers on “Promise Me”

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By Karuna Jaggar, Executive Director, Breast Cancer Action

Two days after Breast Cancer Action publicly announced the findings of independent lab testing of Komen’s commissioned perfume Promise Me, we want to thank BCAction members and supporters who have sent almost 1,200 letters to Komen urging them to recall the product. Read More »

Raise a Stink! about pinkwashing

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TAKE ACTION! Ask Susan G. Komen for the Cure to stop pinkwashing and recall Promise Me

By Karuna Jaggar, BCAction Executive Director

Pinkwashing has reached a new low this year.

In the past, we’ve worked to demand accountability from companies who pinkwash in the name of breast cancer. We’ve seen pink alcohol. Pink buckets of fried chicken. Pink hormone-laden yogurt. Read More »

Why BCAction will never underestimate environmental toxins

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Executive Director Karuna Jaggar

By Karuna Jaggar, Breast Cancer Action Executive Director

The American Cancer Society took issue with parts of our last post. I wanted to let you know how I responded–my thoughts are below. What do you think? Let me know in the comments.

We have no dispute about the known health benefits of diet and exercise on reducing one’s risk for breast cancer; however, I have to take issue with your downplaying of the connection between exposure to environmental toxins and increased risk of breast cancer on two levels. Read More »

Mammograms, diet & exercise will not end the epidemic

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Karuna Jaggar

Executive Director Karuna Jaggar

By Karuna Jaggar, Breast Cancer Action Executive Director

In anticipation of National Breast Cancer Awareness Month this October, Susan G. Komen for the Cure’s CEO Nancy Brinker is calling for “less talk, more action” on breast cancer. I am struck by how similar the urged “action” looks to what the organization has been advocating for years. Komen’s “take action” emphasis continues to be on individual women getting annual mammograms.  Read More »

The movie we’ve all been waiting for

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By Shazia Manji, Breast Cancer Action Program/Communications Intern

At Breast Cancer Action we are always excited to hear about efforts to change the conversation about breast cancer. We value the scope and impact of media and publicity to alert the public to issues that we hold at the center of what we do as an organization.  Read More »

We need you raising hell with us

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By Caitlin Carmody, BCAction Membership Coordinator

Last week I came upon a popular website encouraging pink ribbon promotions for breast cancer. One page caught my eye: “Questions you should ask.” Lo and behold, the questions they’d posted were the critical questions about pink ribbon promotions Breast Cancer Action has been pushing for years, posted with other information copied from our Think Before You Pink® website. I was fuming and stomping around the office: “We have to contact them! They’re using our information without giving us any credit! We have the phrase “Think Before You Pink®” COPYRIGHTED for goodness sake!”

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“The Politics of Breast Cancer” Webinar: Sign Up Today!

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This webinar is now available online! Click here to watch.

Why does BCA so fiercely object to Breast Cancer Awareness Month? What is so wrong with pink ribbon marketing? Why on earth would corporations involved in the treatment and diagnosis of women with breast cancer try to control how the public understands the disease? Read More »

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