Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous and not the solution to the breast cancer epidemic – and why BCAction will never take corporate funding from any company that profits from or contributes to breast cancer. Support our independent voice and make a year-end gift today.
Author Archives: caitlin
This #GivingTuesday, two of our long-time and generous supporters – Shay Berkowitz and Phyllis Wiener of Still Ain’t Satisfied, A Foundation with Attitude – will match every dollar you donate to Breast Cancer Action up to $10,000 ending midnight on Tuesday. Read More »
If you haven’t heard, we’ve moved. And our new ‘home’ won’t feel complete until we celebrate with our members, our community, and our partners. That means YOU. Read More »
Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Even Consumer Reports magazine said this October that “the message of ‘think before you pink’ has gotten out.” And this year’s Think Before You Pink campaign generated the largest grassroots opposition to pinkwashing ever. Together, we are turning the tide and we couldn’t have done it without you. In four short weeks, here’s a glimpse of the impact we’ve made:
- This October, we took Think Before You Pink a step further and targeted some of the most outrageous pink ribbon promotions that exemplify everything that’s wrong with pink ribbon culture. We called out the empty awareness, the misinformation, the profiteering, the pinkwashing, the degrading of women, and the “tyranny of cheerfulness” that hides the social injustices and harsh realities of this disease. Our Think Before You Pink campaign, Stop the Distraction, exploded like a firestorm. Within days of the launch over 1,500 people contacted six corporations and organizations that exemplify how pink ribbon culture and marketing distract from meaningful progress on breast cancer.
- Our graphic calling out the NFL’s misleading “Crucial Catch: early detection saves lives” campaign reached over 200,000 people on social media and generated conversations all over the mainstream media on the limitations of annual screening and early detection. We also wrote an op-ed about this issue that was published in The Guardian.
- When global fracking corporation Baker Hughes created 1,000 pink drill bits “for the cure” and donated $100,000 to breast cancer charity Susan G. Komen, we declared their campaign one of the most egregious examples of pinkwashing we’ve ever seen. Fracking is a toxic process – at least 25% of the more than 700 chemicals used in fracking are linked to cancer. With this pinkwashing tryst, Komen is complicit in a practice that endangers women’s health. This is unacceptable and in just 14 days, over 168,700 outraged people signed petitions demanding Susan G. Komen break ties with the fracking industry and take a stand against this toxic process. Thanks to our national and local partners at EcoWatch, Oil Change International, Food & Water Watch, CREDO Action, Friends of the Harmed and New Voices Pittsburgh this really was a groundswell of grassroots activism. And don’t miss our op-ed in The Washington Post about the pink drill bits.
- We delivered your petition signatures directly to Susan G. Komen and organized a rally outside the Pittsburgh Steelers football game where Komen was scheduled to accept Baker Hughes’ $100,000 check. Komen heard our objections, and in response to public pressure, scrapped a public check presentation in favor of a private exchange.
- All October long, the national media lit up with stories about our Think Before You Pink campaign: from NBC News to NPR to the Pittsburgh Tribune-Review to Mother Jones to Feministing and more. Together we are changing the national conversation about breast cancer.
This October, our outrage and our work together created the largest grassroots opposition to pinkwashing ever. During a month when all too often the distraction of pink stops the world from focusing on the important issues in breast cancer, this year our collective action and the increased media attention shone a spotlight on the specific ways pink ribbon campaigns misinform, distract, demean, exploit, and harm women. And by calling out Komen’s fracking partnership, we made absolutely clear where this giant breast cancer charity stands when it comes to protecting women’s health and widely publicized the health harms of fracking. Thank you so much – none of this is possible without your support.
By Karuna Jaggar, Executive Director
What a month! A few weeks ago, we learned that the world’s largest breast cancer charity Susan G. Komen is in partnership with Baker Hughes, a leading global fracking corporation. Baker Hughes is distributing 1,000 pink drill bits “for the cure” and donating $100,000 to Komen. Read More »
By Karuna Jaggar, Executive Director
I’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing? Read More »
By Karuna Jaggar, Executive Director
File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing. Read More »
By Caitlin Carmody, Online Communications Coordinator
Since news broke yesterday about Susan G. Komen’s partnership with global fracking corporation Baker Hughes, the response has been swift, furious, and huge. Many people have wondered whether these pink drill bits are satire and whether The Onion came up with it. Unfortunately, no and no. Read More »
Susan G. Komen Partners With Global Fracking Corporation to Launch “Benzene and Formaldehyde for the Cure®”
For immediate release
October 8th, 2014
Contact: Angela Wall, Communications Director (415) 243-9301 x16 email@example.com
San Francisco, CA – Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece of pink sh*t they’ve seen all year – 1,000 shiny pink drill bits. BCAction hailed this partnership as the most egregious example of “pinkwashing” they’ve ever seen and heartily lauded Komen and Baker Hughes for doing their bit to increase women’s risk of breast cancer with their toxic fracking chemicals. Read More »
This op-ed was originally published in The Guardian on October 5, 2014.
By Karuna Jaggar, Executive Director
Like many other large brand names, the National Football League has long tried to use its alleged commitment to breast cancer to distract the public from its misdeeds around this time of year – particularly concerning women. Don’t look at the unchecked domestic and sexual violence, the extraordinarily high rates of brain disease that ruin careers and families, or the poor pay and working conditions for cheerleaders. Look over here at this enormous pink ribbon on the field! Look at the players wearing pink helmets and gloves and shoes! You can even buy your own! See how much we care about women?! Read More »
My name is Christie Allen. I was diagnosed with breast cancer in 2012 at the age of 32. I was going to skip October this year – I’ve had enough pink. But instead, I’m taking a stand against the pink ribbon distraction and I want you to join me. Read More »
It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?
Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Read More »
Have you been angry and frustrated for years about pink ribbon promotions? Have you just started to feel uncomfortable about pink ribbon products but you’re not quite sure why? Are you looking for a positive outlet for your frustration with pink in October? Read More »
We are one week and counting until the floodgates open on Pinktober. Get ready for a month of slick corporate profiteering, meaningless pink ribbon products and “awareness.” Read More »
As we head into our 25th anniversary year at Breast Cancer Action and the 12th year of our Think Before You Pink® campaign, I’m excited to share our new strategic plan with you. Read More »
If you have ever wondered what all the fuss and opposition to fracking is about, then mark your calendar. On Wednesday, July 23rd Dr. Sandra Steingraber is coming to San Francisco, CA. Read More »
There is nothing comforting, secure, soft or reassuring about breast cancer. The reality is doctor’s visits, radiation appointments, chemo infusions and their aftermath. And there’s always the uncertainty of recurrence.
Breast Cancer Action is NOT like most mainstream breast cancer organizations. We aren’t afraid to stand up and speak out about the uncomfortable realities of this disease and we don’t cover up the hard issues with pretty pink ribbons. Read More »
You’re in luck!
We still have a few tickets to our 2nd annual Acting Out – For The Health of It variety show and benefit event on Thursday, May 1st in San Francisco. If you don’t live in the Bay Area or can’t join us this time, you can still participate. Share this information with your friends via email, Facebook or Twitter and make a tax-deductible donation in lieu of a ticket to support our work.
Earlier this month, Avon announced that they plan to remove the chemical triclosan from their line of beauty and personal care products. Sounds like good news, right? Avon’s announcement, at first glance, represents progress for those of us who care about the many synthetic chemicals in cosmetics and other daily use items that are linked to increased risk for health harms. Not so fast – I’m withholding my gold star for Avon and here’s why. Read More »
Our 2nd annual Acting Out – For The Health of It event is on Thursday, May 1st. Join the local BCAction community at Brava Theater Center in San Francisco to enjoy a variety show featuring great performances from comedians, authors, musicians, and dance troupes, all of whom share your commitment to women’s health. Read More »
If you live in the Boston area, join us for an excerpt screening of the hard-hitting documentary, Pink Ribbons, Inc., followed by a panel discussion on the current politics of breast cancer and how to take action to make a real impact on the breast cancer epidemic. This lively and interactive evening will be facilitated by WGBH radio and TV host, Callie Crossley. Read More »
As we develop our new strategic plan for the next five years, we really want to hear from YOU.
We know that breast cancer impacts all of us. So please, whether you are caring for or have lost a loved one, are living with breast cancer, are a healthcare professional, if you care about healthy environments, social justice, improved healthcare, if you are concerned in any way about how the breast cancer movement is working to address and end this epidemic, we want to hear from YOU. Please, tell us what you think!
With your support, Breast Cancer Action has been leading the call for accountability and transparency in the breast cancer movement for 23 years. After decades of awareness campaigns and billions of dollars, we still have an epidemic on our hands. Too many women are still being diagnosed with and dying from breast cancer. Read More »
By Jodi Burton, BCAction member
I flew on Delta Airlines this October and the airline was ALL about breast cancer and pink ribbons. I arrived in Minneapolis to change planes. Before passengers boarded onto their connecting flight, flight attendants brought out a shellacked pink pumpkin, got on the public address system, and asked people to donate $10′s and $20′s (preferably), “just stick it in the pumpkin.” It felt like a shakedown. Read More »