Author Archives: caitlin

Last Chance! We’ll Match Your Donation TODAY.

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BCAction's Board of DirectorsWe’re so close! You have one more day to help Breast Cancer Action raise $12,500, which will be doubled for a total of $25,000! Read More »

Twice the impact for the truth about breast cancer

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Ngina Lythcott & Byllye Avery

Ngina (left) with her partner, Byllye.

By Ngina Lythcott, BCAction Board member

I’ve been living with breast cancer for 27 years. My diagnosis was terrifying and I know how important it is to have accurate, evidence-based information about this disease from a trusted source. I serve on the Board of Directors of Breast Cancer Action because I believe that every woman needs independent information about treatment decisions, free of charge. Read More »

I will double your donation to Breast Cancer Action

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Shobitasidebarphoto

By Shobita Parthasarathy, BCAction Board member

My name is Shobita, and I’m a member of Breast Cancer Action’s all-volunteer Board of Directors. For more than ten years, I’ve admired BCAction’s fiercely independent advocacy on behalf of women’s health, and I was honored to join the Board in 2014. Read More »

Donate Today – Your Gift Will Be Matched!

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BCAction's Board of DirectorsWe have an amazing opportunity right now.

We are the all-volunteer national Board of Directors who love Breast Cancer Action and donate our time and talent to steward this powerful grassroots organization.

Breast Cancer Action depends on members like you to fund our vital and independent work. As the Board of Directors, we are acutely aware of the need for its independent, unbiased work to continue.

That’s why we, along with several former Board members, are pledging to match your donation dollar-for-dollar up to $12,500 between now and June 30th.

BCAction donate button 2014BCAction was founded by a small group of women 25 years ago. Today, we are 60,000 members strong and we have accomplished things our founders never imagined.

Donate today to double your gift. Help us raise $25,000 for Breast Cancer Action, in recognition of 25 years of fearless activism for women affected by breast cancer.

Like you, we each bring something unique to this work. We range in age from our 20s to our 80s. We live in seven states across the country. Some of us have been diagnosed with breast cancer; others have lost a loved one to the disease. But we are all united by our passion for and commitment to Breast Cancer Action.

We must meet this match by June 30th, the end of our fiscal year. Your support means we know we will have the funds to advance our work. Please join us by making a donation today.

Your generous donation will support our work as the watchdog on screening, diagnosis, and treatment issues. Work like:

  • One-on-one patient support that provides invaluable evidence-based, independent resources for women and their caregivers.
  • Ensuring that drugs and devices approved by the FDA are safe and effective by testifying about new breast cancer treatments and pushing back against legislation that threatens to weaken patient safety standards.
  • Responding to breaking breast cancer news with tell-it-like-it-is analysis so that women have evidence-based information that goes beyond the media headlines.

BCAction’s strict conflict of interest policy means we’ll never take corporate funding from companies that profit from or contribute to breast cancer. Your support matters now more than ever. Donate today—your gift will be doubled by a dollar-for-dollar match up to $12,500.

Thank you for your commitment to and support of Breast Cancer Action.

Sincerely,

Breast Cancer Action’s current and former Board of Directors

Why I Told My Friends “Don’t Pink for Me”

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Julie_e-alert

By Julie Morgan, Member, BCAction Board of Directors

In 2011, when I was 37, I was diagnosed with breast cancer. It was devastating to me and my whole community.

My friends and family wanted to show their support and love while I was going through treatment. I was pretty vocal from early on after my diagnosis that I wasn’t into the pink ribbon culture. And even years before my diagnosis I voiced my concerns about carcinogens being sold in the name of breast cancer. Read More »

Two ways to help BCAction today

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By Sahru Keiser, Program Manager

dont-pink-4-me-200x150Every year it starts earlier and earlier. Companies jump on the breast cancer bandwagon with their pink ribbon promotions. The latest outrageous example? A porn company is asking women to hold a Coke can between their breasts and take a picture to “raise awareness of breast cancer.”

Our 2015 Think Before You Pink® campaign planning is starting now. Here’s how you can help and get involved:

  1. Send us the worst, most offensive, egregious pink ribbon products or promotions you are seeing. Member input is vital to our campaign planning. What pink ribbon products and promotions are you seeing that push empty “awareness,” spread misinformation, simply boost corporate profits, increase our risk of breast cancer, degrade women, and obscure the harsh realities of the disease? Join us in pushing back on pink ribbon promotions that prioritize corporate profits and do nothing for women’s health. Send your examples to Alyssa Figueroa, BCAction’s Campaigns Coordinator.

  2. Support our activism by starting your own “Don’t Pink for Me©” fundraising page. Each year members like you tell us your friends and family want to support you. Don’t Pink for Me© emerged as a direct response to everyone who is tired of Big Pink. Help keep us independent by asking your community to make a donation to Breast Cancer Action in your honor instead of buying pink ribbon products. It’s easy! Just go to http://dontpinkforme.causevox.com/ to create your fundraising page today. Help us meet our fundraising goal in June. 

We depend on you, our members, who join us to demand accountability and transparency from corporations and charities engaged in pink ribbon marketing and promotions. You are the reason we can go toe-to-toe with the cancer industry. You are the reason we are independent and able to do this vital work that no other breast cancer organization is doing.

Thank you for joining us to stand up to pink profiteering in the name of women’s health.

25 years of putting women’s health first

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Karuna Jaggar 2013By Karuna Jaggar, Executive Director

This year marks Breast Cancer Action’s 25th anniversary – 25 years as the watchdog for the breast cancer movement.

For 25 years, we have challenged the status quo in breast cancer to ensure that women’s health comes first. Since our fearless founders came together to create Breast Cancer Action, we have been driven and supported by people like YOU. And we’ve grown from 8 founders to a grassroots membership of 60,000 today. Read More »

Honor Barbara Brenner’s Legacy

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Sarah and BBBy Sarah Harding, Development Director

Everyone who knew Barbara Brenner personally or by reputation knows she was fearless and direct in her questions and in her answers. One of her favorite lines was “change happens only because we demand it.” She taught me that if you don’t ask, you won’t get. Today, I am taking Barbara at her word. Read More »

4 Days Left to Donate

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Karuna JaggarBy Karuna Jaggar, Executive Director

Breast Cancer Action is one of the smallest and most efficient organizations in our field. We are small but we are mighty. And we accomplish a lot with your donations. 

We raise almost 25% of our budget in the month of December. Our members are our strength. We cannot do this work without your support. Read More »

Watch Breast Cancer Action on The Daily Show

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Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous and not the solution to the breast cancer epidemic – and why BCAction will never take corporate funding from any company that profits from or contributes to breast cancer. Support our independent voice and make a year-end gift today.

#GivingTuesday – Your gift will be matched

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Giving Tuesday ButtonThis #GivingTuesday, two of our long-time and generous supporters – Shay Berkowitz and Phyllis Wiener of Still Ain’t Satisfied, A Foundation with Attitude – will match every dollar you donate to Breast Cancer Action up to $10,000 ending midnight on Tuesday. Read More »

You’re invited to Breast Cancer Action’s Open House

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board staffIf you haven’t heard, we’ve moved. And our new ‘home’ won’t feel complete until we celebrate with our members, our community, and our partners. That means YOU. Read More »

Top 5 highlights from Think Before You Pink® 2014

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Karuna JaggarBy Karuna Jaggar, Executive Director

Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Even Consumer Reports magazine said this October that “the message of ‘think before you pink’ has gotten out.” And this year’s Think Before You Pink campaign generated the largest grassroots opposition to pinkwashing ever. Together, we are turning the tide and we couldn’t have done it without you. In four short weeks, here’s a glimpse of the impact we’ve made:

  • This October, we took Think Before You Pink a step further and targeted some of the most outrageous pink ribbon promotions that exemplify everything that’s wrong with pink ribbon culture. We called out the empty awareness, the misinformation, the profiteering, the pinkwashing, the degrading of women, and the “tyranny of cheerfulness” that hides the social injustices and harsh realities of this disease. Our Think Before You Pink campaign, Stop the Distraction, exploded like a firestorm. Within days of the launch over 1,500 people contacted six corporations and organizations that exemplify how pink ribbon culture and marketing distract from meaningful progress on breast cancer.
Activists rally against the pinkwashing partnership between Susan G. Komen and Baker Hughes.

Activists rally against the pinkwashing partnership between Susan G. Komen and Baker Hughes.

This October, our outrage and our work together created the largest grassroots opposition to pinkwashing ever. During a month when all too often the distraction of pink stops the world from focusing on the important issues in breast cancer, this year our collective action and the increased media attention shone a spotlight on the specific ways pink ribbon campaigns misinform, distract, demean, exploit, and harm women. And by calling out Komen’s fracking partnership, we made absolutely clear where this giant breast cancer charity stands when it comes to protecting women’s health and widely publicized the health harms of fracking. Thank you so much – none of this is possible without your support.

Huge grassroots opposition to pink drill bits “for the cure”

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 By Karuna Jaggar, Executive Director

Pinkwashing petition delivery

I delivered your petition signatures to Susan G. Komen along with Dana Dolney of Friends of the Harmed (left) and La’Tasha D. Mayes of New Voices Pittsburgh.

What a month! A few weeks ago, we learned that the world’s largest breast cancer charity Susan G. Komen is in partnership with Baker Hughes, a leading global fracking corporation. Baker Hughes is distributing 1,000 pink drill bits “for the cure” and donating $100,000 to Komen. Read More »

Rally against pinkwashing in Pittsburgh – 10/26

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By Karuna Jaggar, Executive Director

Baker Hughes Pink Drill Bit GraphicI’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing? Read More »

Pink Drill Bits? Tell Komen to Stop Pinkwashing

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By Karuna Jaggar, Executive Director

Pink drill bits for the cure: unfortunately, not satire.

Pink drill bits for the cure: unfortunately, not satire.

File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing. Read More »

Take Action: Tell Susan G. Komen to Stop Fracking With Our Health

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Pink drill bits for the cure: unfortunately, not satire.

Pink drill bits for the cure: unfortunately, not satire.

By Caitlin Carmody, Online Communications Coordinator

Since news broke yesterday about Susan G. Komen’s partnership with global fracking corporation Baker Hughes, the response has been swift, furious, and huge. Many people have wondered whether these pink drill bits are satire and whether The Onion came up with it. Unfortunately, no and no. Read More »

Susan G. Komen Partners With Global Fracking Corporation to Launch “Benzene and Formaldehyde for the Cure®”

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For immediate release
October 8th, 2014
Contact:  Angela Wall, Communications Director (415) 243-9301 x16 awall@bcaction.org

baker hughes pink drill bitSan Francisco, CA – Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece of pink sh*t they’ve seen all year – 1,000 shiny pink drill bits. BCAction hailed this partnership as the most egregious example of “pinkwashing” they’ve ever seen and heartily lauded Komen and Baker Hughes for doing their bit to increase women’s risk of breast cancer with their toxic fracking chemicals. Read More »

NFL’s “Crucial Catch” Campaign = Fumble

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Karuna Jaggar headshotThis op-ed was originally published in The Guardian on October 5, 2014.

By Karuna Jaggar, Executive Director 

Like many other large brand names, the National Football League has long tried to use its alleged commitment to breast cancer to distract the public from its misdeeds around this time of year – particularly concerning women. Don’t look at the unchecked domestic and sexual violence, the extraordinarily high rates of brain disease that ruin careers and families, or the poor pay and working conditions for cheerleaders. Look over here at this enormous pink ribbon on the field! Look at the players wearing pink helmets and gloves and shoes! You can even buy your own! See how much we care about women?! Read More »

We don’t need more empty awareness – we need action

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Christie AllenBy Christie Allen, Breast Cancer Action member

My name is Christie Allen. I was diagnosed with breast cancer in 2012 at the age of 32. I was going to skip October this year – I’ve had enough pink. But instead, I’m taking a stand against the pink ribbon distraction and I want you to join me. Read More »

Think Before You Pink® – Stop the Distraction

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Karuna Jaggar headshotBy Karuna Jaggar, Executive Director

It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now a household word. People understand that you always have to “follow the money” in pink ribbon marketing. We’ve exposed the hypocrisy in pink ribbon fundraising and achieved some momentous wins against corporations. Read More »

Register for our free “Think Before You Pink®” webinar

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thinkbeforeyoupinklogoBy Annie Sartor, Policy and Campaigns Coordinator

Have you been angry and frustrated for years about pink ribbon promotions? Have you just started to feel uncomfortable about pink ribbon products but you’re not quite sure why? Are you looking for a positive outlet for your frustration with pink in October? Read More »

Pinktober is coming

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Karuna Jaggar headshotBy Karuna Jaggar, Executive Director

We are one week and counting until the floodgates open on Pinktober. Get ready for a month of slick corporate profiteering, meaningless pink ribbon products and “awareness.” Read More »

The next five years at Breast Cancer Action

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Huff Post headshot. nov 2013By Karuna Jaggar, Executive Director

As we head into our 25th anniversary year at Breast Cancer Action and the 12th year of our Think Before You Pink® campaign, I’m excited to share our new strategic plan with you.  Read More »

“How Fracking Impacts Public Health” with Dr. Sandra Steingraber

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Don't Frack With Our Health LogoIf you have ever wondered what all the fuss and opposition to fracking is about, then mark your calendar. On Wednesday, July 23rd Dr. Sandra Steingraber is coming to San Francisco, CA. Read More »

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