In just 5 days, Breast Cancer Awareness Month, or as we like to call it, Breast Cancer Industry Month will be upon us. Store shelves are already filling up with pink ribbon products, and it will only get worse come October 1st. Companies will be trying to gain customer loyalty and increase their sales by pinkifying their merchandise.
We need your help this Pinktober to make the breast cancer movement more accountable to women by exposing companies that are pinkwashing—and the organizations that are enabling them. Pinkwashing is a term we coined back in 2002 as part of our Think Before You Pink® campaign to describe when a company claims to care about women with breast cancer but is selling products that can increase our risk of the disease. Read More