Author Archives: alicia

BCA featured on MSNBC!

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This morning, BCA’s Angela Wall made an appearance on MSNBC to discuss alcohol companies’ pinkwashing.  While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to “drink year round for breast cancer”. We believe that women’s individual decisions about alcohol use are not the issue. Companies’ decisions to market alcohol as if it will help end the breast cancer epidemic are.  Classic example of pinkwashing! Read More »

A “Parade of Pink”

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Every October at BCA, our inboxes are flooded with pictures of bizarre- and often insulting- products that are “promoting breast cancer awareness”.  For instance, last year we found a pink taser and a Smith & Wesson gun with a pink handle.  Somehow, the manufacturers didn’t see anything odd about promoting a weapon that kills almost 5,000 women a year to keep the public aware of a disease that kills women. Hmm. Read More »

Even alcohol companies are getting in on the pinkwashing game…

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We’re lucky to have a guest post from Robert S. Pezzolesi, MPH, from the New York Center for Alcohol Policy Solutions.

The examples are endless: Sutter Home wine, FAT bastard wine, Global Journey wine, Pinky Vodka, Support Her Vodka, and even Mike’s Hard Lemonade.

Why would the makers of a product that raises the risk of breast cancer promote it as if it’s part of the solution?
Read More »

An Alternative to “Pink October”

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Welcome to the new Think Before You Pink® blog!

Here, we want to provide an alternative to the dominant narrative about “Breast Cancer Awareness Month” and help provide information that can’t be found in the numerous aisles of pink products you’ll see this October.

Earlier this month, a BCA member wrote to us on Facebook, saying that she was dreading this October- her first after being diagnosed with breast cancer. For many, especially those living with breast cancer, October is a time to prepare oneself for “being bombarded with pink crap”. Races for “the cure” abound and consumer marketing agencies take the opportunity to dress products in pink in order to raise “awareness” for breast cancer. Do we need pink M&Ms to remind us about an epidemic that threatens one out of every eight women throughout their lifetime? These cause marketing opportunities are great for corporations who want to improve their image—but for women affected by breast cancer, they fail to address the source of the epidemic and are therefore a source of intense frustration.

Pink products do not tell us about the disparities that impact different demographics with cancer. Access to services, treatment and information unjustly varies among populations. Pink products do not tell us that 50% or more of cancer causes can be attributed to environmental factors. Pink ribbon products fail to address these issues, and yet often benefit the companies who make a profit by contributing to the breast cancer epidemic. There are things you can do right now, other than shopping, to help end this epidemic.

This blog is intended for you to write about anything from pink-ribbon campaigns that enrage you to ways in which you’ve taken action. We will also include insightful articles about pinkwashing—and what you can do about it. We look forward to your participation!

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