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What is “pinkwashing”?

Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.  Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Rally against pinkwashing in Pittsburgh – 10/26

By Karuna Jaggar, Executive Director I’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing?

Pink Drill Bits? Tell Komen to Stop Pinkwashing

By Karuna Jaggar, Executive Director File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing.

Toxic Time is Up! We Delivered Nearly 32,000 Signatures Demanding an End to Pinkwashing

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By Karuna Jaggar, Executive Director In just one month nearly 32,000 people from across the country signed our Toxic Time is Up petition. That’s more than 1,000 people per day during October who joined together to demand an end to pinkwashing by removing cancer-causing chemicals from our daily lives.

We Can’t Waste Another October: End Pinkwashing and Stop Cancer Before It Starts

By Karuna Jaggar, Executive Director We are more than halfway through October and pink ribbon products abound. Even the bottle cap for a non-breast cancer prescription from Walgreens comes with a pink ribbon on it. Each year, my outrage grows over companies that put pink ribbons on absolutely anything in the name of breast cancer, […]

An end to pinkwashing, once and for all

By Annie Sartor Policy and Campaigns Coordinator, Breast Cancer Action Why is the breast cancer epidemic still raging after 30 years of “awareness” and pink ribbon products? Each year, corporations pack the shelves with pink ribbon products, surrounding us with “breast cancer awareness” messages. These products help to raise billions of dollars in the name […]

Eli Lilly: Integrity, Excellence and … Pinkwashing

By Kim Irish, BCAction Program Manager What’s in that ice cream you’re eating? Or the cheese that’s on your sandwich? In fact, what’s in your milk? Ironically it’s not just milk, and that may surprise you. All over the country, we’re being exposed to recombinant bovine growth hormone (rBGH), an artificial growth hormone given to […]

We Don’t Need More Pinkwashing

By Kellea Miller, BCAction Board of Directors “There is a thin line between raising money for a good cause and using a good cause to raise money.” On February 1st, many of us lost our faith in the Susan G. Komen for the Cure. Komen had just pulled its funding for Planned Parenthood, one of […]

Raise a Stink! about pinkwashing

By Karuna Jaggar, BCAction Executive Director Pinkwashing has reached a new low this year. In the past, we’ve worked to demand accountability from companies who pinkwash in the name of breast cancer. We’ve seen pink alcohol. Pink buckets of fried chicken. Pink hormone-laden yogurt.

Even alcohol companies are getting in on the pinkwashing game…

We’re lucky to have a guest post from Robert S. Pezzolesi, MPH, from the New York Center for Alcohol Policy Solutions. The examples are endless: Sutter Home wine, FAT bastard wine, Global Journey wine, Pinky Vodka, Support Her Vodka, and even Mike’s Hard Lemonade. Why would the makers of a product that raises the risk […]

We Can’t Be Pink’d: Say NO to Pink Policies

The Think Before You Pink logo on top of the EPA, FDA, NCI, and DOJ logos

THINK BEFORE YOU PINK® – 2020 CAMPAIGN   Monday, October 19 Update: Week 3 action is now live! Tell the National Cancer Institute to provide information on all modifiable breast cancer risk factors, including environmental exposures! During the third week of Think Before You Pink®, launching Monday, October 19, we are we are calling out […]

Breast Cancer Action’s 2020 Think Before You Pink® Campaign will launch Thursday, October 1st!

Let the countdown to Pinktober begin! For us, October is breast cancer industry month. Corporate giants and mega-nonprofits have taken advantage of this month to exploit breast cancer for their own gain and to make it look like they care about the breast cancer crisis. Government leaders have claimed to care about breast cancer but refuse to stop […]

Think Before You Pink® 2020 is here! Monday, October 19 Update: Week 3 action is now live! Tell the National Cancer Institute to provide information on all modifiable breast cancer risk factors, including environmental exposures! During the third week of Think Before You Pink®, launching Monday, October 19, we are we are calling out the […]

Say Never to Forever Chemicals

THINK BEFORE YOU PINK® – 2019 CAMPAIGN Corporate giant 3M markets pink ribbon Post-its to raise awareness of breast cancer, but 3M also produces and uses PFAS, a toxic class of compounds known as forever chemicals that may contribute to breast cancer risk.  We call this pinkwashing. Join us in demanding that 3M show they really […]

Tell 3M: Say Never to Forever Chemicals

Each October, multibillion-dollar corporations try to make money off of breast cancer by telling us to buy their products to “support a good cause.” When 3M markets pink ribbon products, but also produces toxic forever chemicals that may contribute to an increased risk of breast cancer, that’s pinkwashing.  Tell 3M’s executives to stop the production, use, and sale of all PFAS. […]

Our Year-End Match Starts Now

By Karuna Jaggar, Executive Director We’re wrapping up 2018 with a MATCH donation drive! Make a year-end gift to Breast Cancer Action now and it will be matched dollar-for-dollar. All year, you’ve taken action with us and proven again and again that we’re powerful when we join together as a community. Thank you! And we’re thrilled […]

Put the Brakes on Breast Cancer

THINK BEFORE YOU PINK® – 2018 CAMPAIGN Ford Motor Company runs Warriors in Pink, a program they say is “dedicated to helping those touched by breast cancer.” But the exhaust from Ford’s vehicles increases breast cancer risk. This hypocrisy is called pinkwashing. Astonishingly, earlier this year Ford announced they will almost exclusively sell SUVs and trucks […]

Tell This Pinkwasher: “Put the Brakes on Breast Cancer!™”

By Karuna Jaggar, Executive Director What do you call it when a giant auto company says they’re “dedicated to helping those touched by breast cancer,” but their vehicles drive up the risk of the disease? We call it pinkwashing. And this Breast Cancer Industry Month, we’re calling out Ford Motor Company for driving up the […]

Pinktober is Coming. Get Ready.

By Kira Jones, Communications Manager “Do something besides worry.” I was struck by the simple power of this slogan when I first came to Breast Cancer Action for a summer internship in 2007. Now, as the Communications Manager for this radical and compassionate organization that never shies away from the hard truths, the phrase rings just as […]

Join Us in Putting a Knot in the Pink Ribbon!

  On the 25th anniversary of the pink ribbon, we’re angry. Angry that too many women are diagnosed with and die from breast cancer. Angry that women of color and underserved communities are disproportionately burdened. Angry about the exploitation of the disease for profit. And angry that there’s so little to show for 25 years […]

Knot Our Pink Ribbon

2017 Think Before You Pink ® campaign On the 25th anniversary of the pink ribbon, we’re not celebrating. We’re angry. Angry that a quarter of a million women are diagnosed with breast cancer each year. Angry that more than 40,000 women die each and every year. And angry that women of color and underserved communities […]

Get Ready for Pinktober

By Kira Jones Communications Officer Breast Cancer Awareness Month (or as we call it, “Breast Cancer Industry Month”) is less than a month away. It’s time to get ready. Over the years we’ve seen it all: pink fracking drill bits for breast cancer, pink buckets of chicken, pink vacuum cleaners, pink handguns. And, a lot […]

SAVE THE DATE 10/16: 7th Annual Action Speaks Louder Than Pink–Food for Thought

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By Lopa Pal, Development Manager If you like to eat delicious food and support the work of fierce breast cancer activists, mark your calendar for this fabulous event. Action Speaks Louder Than Pink–Food for Thought Monday, October 16, 2017 6:00–9:00PM Green Room at the War Memorial & Performing Arts Center 401 Van Ness Avenue San Francisco, […]

Thank YOU for a Powerful Pinktober

Toxic Isn't Tasty Oranges

By Karuna Jaggar, Executive Director A lot has happened in the last week. If you haven’t read my take on the presidential election, you can do so here. We are going to need you more than ever, and I want to show you what you accomplished just last month because you stood up for what’s […]

5 DAYS LEFT to say “Toxic Isn’t Tasty”

There are only 5 days left in Pinktober to tell Bee Sweet Citrus and Wonderful Citrus that “Toxic Isn’t Tasty.” Thousands of people have been calling on these citrus companies to stop pinkwashing and stop using oil wastewater to irrigate their citrus.