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What the Cluck?In 2010, Think Before You Pink™ focused on “Buckets for the Cure,” a partnership between Kentucky Fried Chicken and Susan G. Komen for the Cure. |
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Yoplait: Put A Lid On ItIn 2008, Think Before You Pink™ focused on Yoplait’s pink-lidded yogurt, which was sold to raise money for breast cancer, but was made with dairy stimulated with the hormone rBGH. |
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Clean Cars:In 2007, we focused on car manufacturers who sell cars to raise money for breast cancer, while the cars themselves produce air pollutants linked to breast cancer. |
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Before You Buy:In 2005 and 2006, BCA went back to the basics of the problems of cause marketing, with an online flash file urging people to ask critical questions about products being marketed with a pink ribbon. |
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Beyond the Pink Ribbon:In 2004, the Think Before You Pink™ campaign focused on the inefficiency of funding breast cancer research by buying pink ribbon products. |
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Cosmetics: Philanthropy or Hypocrisy?In 2003, BCA coined the term “pinkwasher;” we focused on cosmetics companies that raise money in the name of breast cancer, but manufacture body care products with known carcinogens or reproductive toxins. |
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Who’s Really Cleaning Up:In 2002, we formally launched the Think Before You Pink™ campaign. We developed thinkbeforeyoupink.org, highlighting critical questions that consumers should ask about pink ribbon products. |
