More on Cause Marketing

  • Cone Corporate Citizenship Study (Statistics on cause-related marketing)
  • Welcome to Cancerland: A Mammogram Leads to a Cult of Pink Kitsch, by Barbara Ehrenreich (Harper’s, November 2001)
  • The Marketing of Breast Cancer, by Maryann Swissler (Alternet, September 2002)
  • Shopping for the Cure, by Ellen Leopold (BCA Newsletter, January 2001)
  • Carol Peeples and the Avon Breast Cancer Walk
  • Pretty in Pink: History of the Pink Ribbon, by Sandy M. Fernandez (reprinted from MAMM magazine, June/July 1998)

    • More on National Breast Cancer Awareness Month

  • Breast Cancer Awareness Month: Now a Word About the Sponsors, by Barbara A. Brenner (BCA Newsletter, October 1995)
  • Public Relations and Cancer, by Judy Brady (BCA Newsletter, October 1998)
  • Seeing Our Interests Clearly, by Barbara A. Brenner (BCA Newsletter, February 1999)
  • National Breast Cancer Awareness Month: Reflections in a Jaundiced Eye, by Nancy Evans (BCA Newsletter, October 1993)
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    Eli Lilly is Milking Cancer!

    Eli Lilly is now the sole manufacturer of rBGH — the artificial growth hormone that’s linked to breast cancer. They also make breast cancer drugs. Learn More >