Think Before You Pink™, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. Think Before You Pink™ is made possible by the generosity of the Lisa and Douglas Goldman Fund, Richard and Rhoda Goldman Fund, Marisla Foundation, Jessie Smith Noyes Foundation and Rainbow Grocery Cooperative.
Breast Cancer Action is the watchdog of the breast cancer movement. We are able to tell the truth about the epidemic because we are the only national breast cancer organization that does not accept funding from entities that profit from or contribute to cancer, including the pharmaceutical industry.
Breast Cancer Action
55 New Montgomery St, Suite 323, San Francisco, CA 94105
ph: 415.243.9301 x11
toll free: 877.2STOPBC