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Rally against pinkwashing in Pittsburgh – 10/26

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Baker Hughes Pink Drill Bit

By Karuna Jaggar, Executive Director I’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing? On Sunday, October 26, fracking giant Baker Hughes will present a $100,000 check to Nancy Brinker, Komen’s founder and figurehead, at the Pittsburgh Steelers football game. I’ll be outside the stadium, rallying alongside other […]

Pink Drill Bits? Tell Komen to Stop Pinkwashing

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drill bit 1

By Karuna Jaggar, Executive Director File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing. Baker […]

Take Action: Tell Susan G. Komen to Stop Fracking With Our Health

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drill bit 1

By Caitlin Carmody, Online Communications Coordinator Since news broke yesterday about Susan G. Komen’s partnership with global fracking corporation Baker Hughes, the response has been swift, furious, and huge. Many people have wondered whether these pink drill bits are satire and whether The Onion came up with it. Unfortunately, no and no. Here’s the deal: […]

Susan G. Komen Partners With Global Fracking Corporation to Launch “Benzene and Formaldehyde for the Cure®”

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baker hughes pink drill bit

For immediate release October 8th, 2014 Contact:  Angela Wall, Communications Director (415) 243-9301 x16 awall@bcaction.org San Francisco, CA – Breast Cancer Action today thanked Susan G. Komen and Baker Hughes for partnering on the most ludicrous piece of pink sh*t they’ve seen all year – 1,000 shiny pink drill bits. BCAction hailed this partnership as […]

NFL’s “Crucial Catch” Campaign = Fumble

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Karuna Jaggar headshot

This op-ed was originally published in The Guardian on October 5, 2014. By Karuna Jaggar, Executive Director  Like many other large brand names, the National Football League has long tried to use its alleged commitment to breast cancer to distract the public from its misdeeds around this time of year – particularly concerning women. Don’t look at […]

We don’t need more empty awareness – we need action

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Christie Allen

By Christie Allen, Breast Cancer Action member My name is Christie Allen. I was diagnosed with breast cancer in 2012 at the age of 32. I was going to skip October this year – I’ve had enough pink. But instead, I’m taking a stand against the pink ribbon distraction and I want you to join me. Like many […]

Think Before You Pink® – Stop the Distraction

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TB4UP button

By Karuna Jaggar, Executive Director It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer? Together, over the years, we’ve changed the landscape of pink ribbon marketing. Pinkwashing is now […]

Register for our free “Think Before You Pink®” webinar

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TB4UP button

By Annie Sartor, Policy and Campaigns Coordinator Have you been angry and frustrated for years about pink ribbon promotions? Have you just started to feel uncomfortable about pink ribbon products but you’re not quite sure why? Are you looking for a positive outlet for your frustration with pink in October? Join us next month for […]

Pinktober is coming

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Karuna Jaggar headshot

By Karuna Jaggar, Executive Director We are one week and counting until the floodgates open on Pinktober. Get ready for a month of slick corporate profiteering, meaningless pink ribbon products and “awareness.” For the last 12 years, Breast Cancer Action has challenged this ongoing pink distraction with our Think Before You Pink® campaign. Think Before […]

The next five years at Breast Cancer Action

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BCAction Strategic Plan cover

By Karuna Jaggar, Executive Director As we head into our 25th anniversary year at Breast Cancer Action and the 12th year of our Think Before You Pink® campaign, I’m excited to share our new strategic plan with you.  Over the next five years, this plan will guide Breast Cancer Action’s work as we educate, organize and take […]

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