Breast Cancer Action started the Think Before You Pink® campaign to call for more transparency and accountability by companies that take part in breast cancer fundraising, and encourage consumers to ask critical questions about pink ribbon promotions.
The continuing need for this campaign is most evident during October, when we (and our members) discover that products emblazoned with the pink ribbon are doing nothing to end the breast cancer epidemic- even if their packages carry promises related to donations for research.
The new, pink-tinted G.U.M.® Soft Picks®, with packaging that claims G.U.M. is supporting breast cancer research, are yet another example of deceptive pink products.
BCA’s Executive Director, Barbara Brenner writes:
So, I use these little things to clean between my teeth when flossing isn’t an option. They’re made by G.U.M, and they are called “soft picks.” Today I walked into Walgreen’s because I was running low on them, and found to my horror that they had “gone pink.” The tips were pink (used to be green), and the package, with a big pink ribbon in it, said “a portion of product sales will be donated to breast cancer research.*”
When I looked hard to find the what the “*” on the package referred to, I found, in fine print on the back, a statement to go to a website to find out more.
And, while the promise is to support “breast cancer research,” the money goes to breastcancer.org, which does not do research.
Donation is capped at $15,000.
But why should anyone have to search so hard to find out what’s going on?
We know, don’t we?