This morning, BCA’s Angela Wall made an appearance on MSNBC to discuss alcohol companies’ pinkwashing. While we do believe that the media focuses too heavily on lifestyle (diet and exercise, for example) in discussion of breast cancer risk, it’s irresponsible for companies to encourage people to “drink year round for breast cancer”. We believe that women’s individual decisions about alcohol use are not the issue. Companies’ decisions to market alcohol as if it will help end the breast cancer epidemic are. Classic example of pinkwashing!