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Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.
Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease. Click here for critical questions to ask before you buy a pink ribbon product. |
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