Last week New York Attorney General Eric Schneiderman announced, to great fanfare, guidelines for best practices in breast cancer cause marketing (finally!).
And in equally great fanfare, Susan G. Komen for the Cure and the Breast Cancer Research Foundation touted their ‘sign-on’ with the Attorney General. These “best practices” came after a yearlong review of pink ribbon campaigns found that consumers often don’t have sufficient information to understand where the money from their purchases is really going. We could have told them that 10 years ago—and we did! Read More