A Powerful Pinktober—Not Stopping Until Our Work Is Done!

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Karuna Jaggar 2015 croppedBy Karuna Jaggar, Executive Director

This Pinktober, you helped expose the American Cancer Society and the Personal Care Products Council as pinkwashers for giving cancer patients toxic cosmetics. Your powerful voices, actions and stories said loud and clear that “Poison Isn’t Pretty” and you revealed the truth about their hallmark Look Good, Feel Better® program.

You, along with thousands of others, sent these pinkwashers your letters and shared your personal stories. You spoke out so loudly that the media couldn’t help but cover our call to action. Outlets like Jezebel and the New York Daily News reported on our campaign, and we had op-eds published in The Guardian, The Huffington Post and EcoWatch. And BCAction member Katy Skahill had her poignant op-ed published in Truthout.

Poison Isnt Pretty square for webThe American Cancer Society and the Personal Care Products Council were forced to respond to our campaign, issuing public statements and press releases. Our reach was so wide that even the cosmetics trade association in the United Kingdom released a public statement.

Shamefully, instead of listening to the women they claim to serve and cleaning up their act, these industry giants doubled down on their poor excuses about the cosmetics used in their program.

But we’re not stopping now.

Our Poison Isn’t Pretty campaign was just another step in our work to protect all women from chemicals linked to increased breast cancer risk. This work takes time. And together, we are in it for the long haul thanks to outspoken activists like you.

Last month, you were crucial in putting pressure on the nation’s largest cancer charity and cosmetic industry’s largest trade group. Now, we need your help expanding our base of activists to continue to fearlessly stand up for women’s health.

Invite your friends and family to sign up for our action alerts today and stay tuned for our upcoming pushes to put public health over profit.

One Comment

  1. Jean
    Posted November 6, 2015 at 11:16 pm | Permalink

    As a caregiver for a cancer patient with carcinoid syndrome, a terminal cancer, I greatly appreciate the American Cancer Society’s program. They have done far more for cancer patients and cancer research than the group whose ugly message you are spreading. What is the point of this smear campaign? To get attention? Do you really think cancer patients are somehow naive and need your help? I can guarantee you that cancer patients know far more about cancer and relative risks than you do. The risk from any cosmetic is ludicrously small compared with risk from the cancer. Having spent hundreds of hours in cancer centers, and seeing how simple things such as the American Cancer Society program can bring a little brightness to a terribly sad process, my reaction to your post is sheer anger. Yours is the shameful campaign.

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