This Pinktober, you helped expose the American Cancer Society and the Personal Care Products Council as pinkwashers for giving cancer patients toxic cosmetics. Your powerful voices, actions and stories said loud and clear that “Poison Isn’t Pretty” and you revealed the truth about their hallmark Look Good, Feel Better® program.
You, along with thousands of others, sent these pinkwashers your letters and shared your personal stories. You spoke out so loudly that the media couldn’t help but cover our call to action. Outlets like Jezebel and the New York Daily News reported on our campaign, and we had op-eds published in The Guardian, The Huffington Post and EcoWatch. And BCAction member Katy Skahill had her poignant op-ed published in Truthout.
The American Cancer Society and the Personal Care Products Council were forced to respond to our campaign, issuing public statements and press releases. Our reach was so wide that even the cosmetics trade association in the United Kingdom released a public statement.
Shamefully, instead of listening to the women they claim to serve and cleaning up their act, these industry giants doubled down on their poor excuses about the cosmetics used in their program.
But we’re not stopping now.
Our Poison Isn’t Pretty campaign was just another step in our work to protect all women from chemicals linked to increased breast cancer risk. This work takes time. And together, we are in it for the long haul thanks to outspoken activists like you.
Last month, you were crucial in putting pressure on the nation’s largest cancer charity and cosmetic industry’s largest trade group. Now, we need your help expanding our base of activists to continue to fearlessly stand up for women’s health.