Nine years ago, Breast Cancer Action launched our Think Before You Pink® campaign in response to women’s concerns about the number of pink ribbon products and promotions on the market. With so many women still being diagnosed with breast cancer, we want to know: “Who really benefits from all of these pink ribbons?”
With the help of people like you, we’ve achieved remarkable success with this campaign by:
- getting rBGH, an artificial growth hormone linked to breast cancer, out of 2/3 of the U.S. dairy market
- passing the California Safe Cosmetics Act
- and holding companies accountable for their pink ribbon marketing (remember KFC’s “Buckets for the Cure” campaign?)
We do this work because awareness and ribbons will not end this epidemic. We just finished our brand-new Think Before You Pink® toolkit, full of resources to help you understand who’s really benefiting from all those ribbons, why breast cancer rates are increasing, and what you can do about it.
This resource guide is for people who want to educate their communities about what’s really going on with pink ribbons and breast cancer. It’s full of tools that will help you have conversations about “National Breast Cancer Awareness Month” (NBCAM), cause marketing, and the politics behind the breast cancer epidemic. Be the first to use this information-packed toolkit to change the breast cancer conversation with your friends, family, and neighbors. Get the facts. Change the conversation. End the epidemic.