As many of our readers have noticed, pink ribbon-festooned breast cancer “awareness” campaigns are no longer limited to October. In our effort to create more substantive conversation related to breast cancer, BCA has decided to revive the Think Before You Pink blog! We’re now devoting this space to action and education.
To start, we thought that it’d be nice to share an article that describes, in great detail, the work that BCA is doing to end the breast cancer epidemic. Our organization was lucky enough to be featured in the Spring issue of On The Issues magazine.
Eleanor J. Bader writes,
“It goes without saying that Breast Cancer Action tries to provide callers with good, solid data and referrals. Still, the bulk of their organizing centers on fighting for a safer, cleaner world. This puts them at odds with those who favor pink ribbon “awareness” campaigns. After all, Breast Cancer Action asks, what good is awareness if the root causes of breast cancer remain unchanged?”
Interested in what we’re doing? Stay tuned! In upcoming months, we’re planning to share talking points, tool kits, and other educational tools. Together, we can help our friends, family and community members discover what’s behind all of the pink.