Every year we see outrageous uses of the pink ribbon but until this spring we’d never seen anything like pink buckets of fried chicken being sold to “cure breast cancer.” Remember KFC and Susan G. Komen for the Cure’s “Buckets for the Cure” promotion which told us to buy pink buckets of unhealthy food to cure breast cancer?
Thanks to you and over 5,000 other BCA members, we changed the conversation. Together, we wrote to KFC and Komen leadership and asked “What the Cluck?” We got loud and demanded a stop to their pinkwashing partnership.
Our campaign was covered extensively by national media, including blogs of the Wall Street Journal, NPR, and Fox News. Even Comedy Central’s Colbert Report covered it! And because of this, the “What the Cluck?” campaign has been nominated as a top finalist for The CLASSY Awards’ “Most Effective Awareness Campaign.”
What does this mean, you ask? It means that The City Finalists (we were nominated for the city of San Francisco) with the most online votes will be crowned the City Award Winners, and automatically entered into online voting for a National CLASSY Award. Online voting is open to the public from October 9 – October 22 to determine the City Winner in each category.
We need your help. Take a moment today and vote. It’s easy.