4 Questions to Ask Before You Buy a Pink Ribbon Product 

Any company can put a pink ribbon on any product. We launched our Think Before You Pink® campaign to demand transparency and accountability by companies that take part in breast cancer fundraising, and encourage you to ask critical questions about pink ribbon promotions.

If you want to be sure your purchase will make a difference in the breast cancer epidemic, here are four easy questions to ask before you buy that pink ribbon product.

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How to Prep for #Pinktober

Alyssa Figueroa 2015 for EALERTBy Alyssa Figueroa, Campaigns Coordinator

In just 5 days, Breast Cancer Awareness Month, or as we like to call it, Breast Cancer Industry Month will be upon us. Store shelves are already filling up with pink ribbon products, and it will only get worse come October 1st. Companies will be trying to gain customer loyalty and increase their sales by pinkifying their merchandise.

We need your help this Pinktober to make the breast cancer movement more accountable to women by exposing companies that are pinkwashing—and the organizations that are enabling them. Pinkwashing is a term we coined back in 2002 as part of our Think Before You Pink® campaign to describe when a company claims to care about women with breast cancer but is selling products that can increase our risk of the disease. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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