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 I’m a “breast cancer-ian” with triple negative breast cancer. I lost my humanity, my unique human imprint the day I found my lump, and was absorbed into what I call the “Giant Pink Ribbon Mythology.” Breast Cancer Action gave me the information, tools, and courage I needed to be an individual in the distracting sea of pink. 

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P.S. As a thank you for your year-end donation, you’ll receive the Think Before You Pink toolkit.

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From the Executive Director: Shifting the Balance of Power & Putting Women First

Karuna Jaggar

Executive Director Karuna Jaggar

By Karuna Jaggar, Executive Director

I’ve been closely watching the Occupy movement both locally and as it’s spread across the nation over the past few months. I’m inspired by the coming together of all these people to make systemic changes and I am repeatedly struck by the parallels between Occupy’s mission and Breast Cancer Action’s work to challenge polluters and pinkwashersand our actions to put patients before profit. Read More »














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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.