Questions to Ask Before You Buy Pink

Pink-ribbon cause marketing has become big business for corporations, who have profited mightily by aligning themselves with fighting breast cancer. But any company can put the pink ribbon on any product, regardless of how much money – of any – goes to breast cancer. And some companies actually put pink ribbons on products linked to cancer – a practice we call pinkwashing.

Be sure to ask our Critical Questions for Conscious Consumers before you buy pink.


Honor your loved one with a monthly gift

By Ellen Schwerin, BCAction member and daughter of former Board member Susan Stone

Susan Stone Circle sidebar smallMy family is too familiar with breast cancer. My mom, Susan Stone, died of the disease in 2002 when I was 31, and I was diagnosed with breast cancer five years later. I was devastated by mom’s death, and I hated that I had to go through my own diagnosis without her.

In the years before my mom died, she was a passionate member of Breast Cancer Action’s Board of Directors. In BCAction, she found a community and a cause that was deeply important to her. To honor my mom’s leadership and activism, after she died, BCAction established a monthly giving circle in her honor: the Susan Stone Circle. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

Donate Now »