25th anniversary Gertie for WEBDonate Today

For 25 years, Breast Cancer Action has been the watchdog for the breast cancer movement. The overlap between breast cancer charities, corporate sponsors, and the pharmaceutical industry makes it hard to tell who’s really driving the agenda. Thanks to your support, we fiercely and unapologetically stand up for women living with and at risk of breast cancer.

Please make a generous donation today to support our work.


Last Chance! We’ll Match Your Donation TODAY.

BCAction's Board of DirectorsWe’re so close! You have one more day to help Breast Cancer Action raise $12,500, which will be doubled for a total of $25,000! Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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