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Milking Cancer from Breast Cancer Action on Vimeo.

Eli Lilly is Milking Cancer!

Last year, Breast Cancer Action challenged the pharmaceutical giant Eli Lilly to stop manufacturing the cancer-linked hormone rBGH.  Eli Lilly didn’t respond.  We can’t give up – sign our petition to Eli Lilly now!  Our goal is 6,220 signatures – one for every day rBGH has been on the market – by September 24.

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Buckets for the Cure Update

The KFC and Susan G. Komen for the Cure "Buckets for the Cure" campaign has come to an end. Thank you for voicing your concerns about their pinkwashing partnership. Click here for our summary.













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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.