thinkbeforeyoupinklogoStop the Distraction

It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

We’ve outlined six fundamental ways pink ribbon culture distracts from meaningful progress on breast cancer and we’re calling on the breast cancer industry to STOP THE DISTRACTION.


Pink Drill Bits? Tell Komen to Stop Pinkwashing

By Karuna Jaggar, Executive Director

Pink drill bits for the cure: unfortunately, not satire.

Pink drill bits for the cure: unfortunately, not satire.

File this under “you can’t make this sh*t up”: Susan G. Komen has partnered with Baker Hughes, a leading global fracking corporation, to distribute 1,000 pink drill bits “for the cure.” This “Doing Our Bit for the Cure” partnership is a classic – and egregious – example of pinkwashing. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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