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Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.

Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Be sure to ask these 4 critical questions before you buy pink. 

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Get tickets for our “Acting Out” variety show – May 1st in San Francisco

Our 2nd annual Acting Out – For The Health of It event is on Thursday, May 1st. Join the local BCAction community at Brava Theater Center in San Francisco to enjoy a variety show featuring great performances from comedians, authors, musicians, and dance troupes, all of whom share your commitment to women’s health.  Read More »














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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.