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At Breast Cancer Action, we aren’t in the pocket of any industry.  We can take on pinkwashers and challenge corporate hypocrisy because we are fiercely independent and refuse funding from the cancer industry. You can count on us to be an outspoken and fearless watchdog for women’s health.

Your donation today is an investment in social change we’ll all benefit from.



#GivingTuesday – Your Gift Will Be Matched!

By Karuna Jaggar, Executive Director

giving-tuesday-sidebarToday is #GivingTuesday, and thanks to some very generous members, every dollar you donate to Breast Cancer Action will be matched up to $20,000. Donate now to double the impact of your gift.  Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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