Play Daily Show pinkwashing clipWatch Breast Cancer Action on The Daily Show

Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous – and why we’ll never take corporate funding from any company that profits from or contributes to breast cancer.

Watch the video here.

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Honor Barbara Brenner’s Legacy

Sarah and BBBy Sarah Harding, Development Director

Everyone who knew Barbara Brenner personally or by reputation knows she was fearless and direct in her questions and in her answers. One of her favorite lines was “change happens only because we demand it.” She taught me that if you don’t ask, you won’t get. Today, I am taking Barbara at her word. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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