Milking Cancer from Breast Cancer Action on Vimeo.

Eli Lilly is Milking Cancer!

Eli Lilly is now the sole manufacturer of rBGH — the artificial growth hormone given to dairy cows that increases people’s risk of cancer. Eli Lilly also manufactures breast cancer treatment medications and a pill that “reduces the risk” of breast cancer. Eli Lilly is milking cancer. Tell them to stop making rBGH.

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"Yoplait: Put a Lid on it" wins 2009 BENNY Award!

Our victorious 2008 campaign, "Yoplait: Put a Lid on it" won the first place BENNY Award for 2009. The annual Business Ethics Network BENNY Awards recognize outstanding corporate campaign victories.
 

Yoplait goes rBGH free! We did it!

Due to your activism, General Mills announced that they are no longer using rBGH dairy in their Yoplait yogurt, or any of their products.
 
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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.