Look Good, Feel Better bagPoison Isn’t Pretty

Look Good, Feel Better is a program run by the Personal Care Products Council and the American Cancer Society; they hold free workshops that give beauty tips and complimentary makeup kits to women in cancer treatment—support that some women understandably value while facing a cancer diagnosis.

The downside? Many of the products offered to women in Look Good, Feel Better make-up kits contain chemicals linked to increased cancer risk and some of the chemicals may actually interfere with breast cancer treatment.

Demand these multi-million dollar industry giants stop pinkwashing and start protecting women’s health.


Tell These Pinkwashers: “Poison Isn’t Pretty”

Karuna Jaggar 2015 croppedBy Karuna Jaggar, Executive Director

For over a decade, Breast Cancer Action has been taking on pinkwashers: corporations and organizations that peddle products linked to breast cancer while claiming to care about women with the disease. We always think it can’t get worse—until it does. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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