By Karuna Jaggar, Executive Director

What do you call it when a giant auto company says they’re “dedicated to helping those touched by breast cancer,” but their vehicles drive up the risk of the disease? We call it pinkwashing.

And this Breast Cancer Industry Month, we’re calling out Ford Motor Company for driving up the risk of breast cancer.

Scientists have known for decades that the carcinogens and hormone disruptors in auto exhaust cause breast cancer, chemicals like benzene, 1,3-butadiene, and polycyclic aromatic hydrocarbons (PAHs). Even Susan G. Komen—which receives funding from Ford Warriors in Pink—recognizes that PAHs found in auto exhaust “may be associated with breast cancer.”

Astonishingly, earlier this year Ford announced they will almost exclusively sell SUVs and trucks in the U.S.—vehicles with higher cancer-causing emissions—and will stop selling nearly all other passenger cars, including their only 100 percent electric, zero emission vehicle.

Join us in telling Ford to stop pinkwashing and help put the brakes on the breast cancer epidemic by no longer making vehicles that produce exhaust.

As one of the Big Three automobile manufacturers in the U.S., Ford could make a big difference. Instead, Ford plans to focus on sales of higher-emission SUVs and trucks in the U.S. They’re even introducing a new diesel F-150 truck, which means now America’s best-selling vehicle, is offered with an engine that emits even more potent mammary carcinogens.

Instead of using their power as one of the largest auto manufacturers to lead the way in cleaning up the auto industry, Ford has actually been lobbying the Trump administration to lower emission standards. But it doesn’t have to be this way. The technology exists to make fully electric vehicles.

Warriors in Pink tells women that they have to fight hard against breast cancer. But it doesn’t matter how hard women “fight” if the air they breathe is full of cancer-causing chemicals because of Ford’s hypocrisy.

Join us in telling Ford that the best way to show they care about people affected by breast cancer is to make the shift to 100 percent zero emission vehicles.

Send your letter now directly to the executives of Ford and tell them to stop pinkwashing and help put the brakes on the breast cancer epidemic by no longer making vehicles that produce exhaust.


Food for Thought 2018 – Early Bird Tickets Available!

By Lopa Pal, Development Manager

Every October we challenge the cancer industry and go after the most egregious pinkwasher of the yearJoin us October 15 for our 8th annual Action Speaks Louder Than Pink – Food for Thought fundraising dinner to support the campaign.

Early-bird tickets are now available! Last year, we had a full house and we don’t want you to miss out on what’s sure to be another powerful evening. Get your tickets today. Ticket prices will go up after September 21. 

The event will feature a powerful program highlighting our award-winning Think Before You Pink® campaign and a delicious four-course meal prepared by some of the Bay Area’s best (and most generous) chefs, including Eric Tucker from Millennium, Trudy Schafer from the Healing Hearth and Sascha Weiss from Project Juice. It’ll be an evening you won’t forget. We promise.

8th annual Action Speaks Louder Than Pink – Food for Thought dinner
Monday, October 15, 2018
6 – 9 p.m.
Green Room at the War Memorial & Performing Arts Center
401 Van Ness Avenue, 2nd Floor
San Francisco, CA 94102

Vegetarian and vegan options for all courses available upon request.
The venue is wheelchair accessible.

If you can’t join us in person, please consider joining us in spirit by making a donation or becoming an event sponsor. All proceeds from this event benefit our work to address and end the breast cancer epidemic.

We look forward to seeing you October 15!


Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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