thinkbeforeyoupinklogoStop the Distraction

It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

We’ve outlined six fundamental ways pink ribbon culture distracts from meaningful progress on breast cancer and we’re calling on the breast cancer industry to STOP THE DISTRACTION.


Rally against pinkwashing in Pittsburgh – 10/26

By Karuna Jaggar, Executive Director

Baker Hughes Pink Drill Bit GraphicI’m headed to Pittsburgh this weekend. Can you join me to take a stand against pinkwashing? Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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