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Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.
Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease. Click here for critical questions to ask before you buy a pink ribbon product. |
As we do the hard work of challenging the status quo of breast cancer, spending time together as a community becomes so valuable.
We’re really looking forward to spending an evening with you and others in the Breast Cancer Action network next week at our Acting Out - For the Health of It event at Brava Theater.
Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
