Questions to Ask Before You Walk

Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs in cities across the U.S. Since the first breast cancer walks began in the 1980s, they have become one of the most common ways for people to try to do something about breast cancer. Breast Cancer Action members and other women affected by breast cancer have long been asking how much of an impact these walks actually have in supporting women and saving their lives. As these walks have become larger and more closely tied to corporations, these questions are more pressing than ever.

If you want to be sure your time and money are truly making a difference, ask these four questions before participating in or donating to a breast cancer walk.

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Free Webinar: A Closer Look at Breast Cancer Walks

Alyssa Figueroa 2015 for EALERTBy Alyssa Figueroa, Breast Cancer Action Campaigns Coordinator

Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs in cities across the U.S.

Some of these walks have become huge affairs that are hosted by multi-million dollar charities and sponsored by multi-billion dollar corporations that raise millions to “end breast cancer.” And yet each year in the U.S., 250,000 women still get diagnosed with breast cancer and 40,000 women still die of this disease. Given the huge amounts of money being raised from these events, why weren’t we making more progress on breast cancer? Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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