Questions to Ask Before You WalkBefore You Walk or Run for Breast Cancer

Each year, hundreds of thousands of people come together to participate in breast cancer walks and runs across the U.S. Since the first breast cancer walks began in the 1980s, they have become one of the most common ways for people to try to do something about breast cancer.

Some of these walks have become huge affairs that are hosted by multi-million dollar charities and sponsored by multi-billion dollar corporations that raise millions to “end breast cancer.” And yet each year, 250,000 women are diagnosed with breast cancer and 40,000 women die of this disease.

If you want to be sure your time and money are truly making a difference, here are four questions to ask before participating in or donating to a breast cancer walk.



SAVE THE DATE 10/16: 7th Annual Action Speaks Louder Than Pink–Food for Thought

Food-for-Thought-2016-square-collage-300-e1499895240874By Lopa Pal, Development Manager

If you like to eat delicious food and support the work of fierce breast cancer activists, mark your calendar for this fabulous event.

Action Speaks Louder Than Pink–Food for Thought
Monday, October 16, 2017
Green Room at the War Memorial & Performing Arts Center
401 Van Ness Avenue
San Francisco, CA

Support Breast Cancer Action’s work and mingle with like-minded people, all while enjoying a delectable four-course dinner prepared by celebrated Bay Area chefs. This year Eric Tucker, from Millennium, and Bronson Macomber, formerly of Prosper, are preparing our meal, with vegetarian and vegan options available for all courses. Learn about Breast Cancer Action’s award-winning campaign Think Before You Pink® and this year’s pinkwashing target. We promise, you’ll never see a pink ribbon the same way again.

Stay tuned for more information about sponsorships, ticket sales, chefs, and the program. In the meantime, mark your calendars and tell your friends!

We hope to see you on October 16th!

P.S. Not in the Bay Area? You can tell your friends and family who are to join us, you can support the event as a sponsor, or you can make a tax-deductible donation.

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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