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For 25 years, Breast Cancer Action has been the watchdog for the breast cancer movement. The overlap between breast cancer charities, corporate sponsors, and the pharmaceutical industry makes it hard to tell who’s really driving the agenda. Thanks to your support, we fiercely and unapologetically stand up for women living with and at risk of breast cancer.

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25 years of putting women’s health first

Karuna Jaggar 2013By Karuna Jaggar, Executive Director

This year marks Breast Cancer Action’s 25th anniversary – 25 years as the watchdog for the breast cancer movement.

For 25 years, we have challenged the status quo in breast cancer to ensure that women’s health comes first. Since our fearless founders came together to create Breast Cancer Action, we have been driven and supported by people like YOU. And we’ve grown from 8 founders to a grassroots membership of 60,000 today. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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