thinkbeforeyoupinklogoStop the Distraction

It’s Breast Cancer Industry Month and the pink floodgates have opened. And again we ask: what have all these pink ribbon products and promotions done for women living with and at risk of breast cancer?

We’ve outlined six fundamental ways pink ribbon culture distracts from meaningful progress on breast cancer and we’re calling on the breast cancer industry to STOP THE DISTRACTION.


Huge grassroots opposition to pink drill bits “for the cure”

 By Karuna Jaggar, Executive Director

Pinkwashing petition delivery

I delivered your petition signatures to Susan G. Komen along with Dana Dolney of Friends of the Harmed (left) and La’Tasha D. Mayes of New Voices Pittsburgh.

What a month! A few weeks ago, we learned that the world’s largest breast cancer charity Susan G. Komen is in partnership with Baker Hughes, a leading global fracking corporation. Baker Hughes is distributing 1,000 pink drill bits “for the cure” and donating $100,000 to Komen. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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