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At Breast Cancer Action, we aren’t in the pocket of any industry.  We can take on pinkwashers and challenge corporate hypocrisy because we are fiercely independent and refuse funding from the cancer industry. You can count on us to be an outspoken and fearless watchdog for women’s health.

Your donation today is an investment in social change we’ll all benefit from.



We call BS when we see it

donate-today-year-end-appeal-2016Independent watchdogs like Breast Cancer Action are critical to democracy. Watchdogs demand transparency and accountability and take a deeper look at what’s really going on. We raise the alarm when regulatory agencies lie about water contamination, when elected officials ignore spiraling drug prices, or when huge corporations make money off of poisoning us. And then we take action to change things. Read More »

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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