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BCAction Strategic Plan cover

As Breast Cancer Action heads into our 25th anniversary year, we’re excited to share our new strategic plan with you.

Over the next five years, this plan will guide Breast Cancer Action’s work as we educate, organize and take action for systemic change in three priority issue areas: breast cancer screening, diagnosis and treatment; the root causes of breast cancer; and pink ribbon marketing and culture. Read our strategic plan online here.  

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The next five years at Breast Cancer Action

Huff Post headshot. nov 2013By Karuna Jaggar, Executive Director

As we head into our 25th anniversary year at Breast Cancer Action and the 12th year of our Think Before You Pink® campaign, I’m excited to share our new strategic plan with you.  Read More »














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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.