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Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.

Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Be sure to ask these 4 critical questions before you buy pink. 

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No Gold Stars for Avon this Time

annie sartorBy Annie Sartor, Policy and Campaigns Coordinator

Earlier this month, Avon announced that they plan to remove the chemical triclosan from their line of beauty and personal care products. Sounds like good news, right? Avon’s announcement, at first glance, represents progress for those of us who care about the many synthetic chemicals in cosmetics and other daily use items that are linked to increased risk for health harms. Not so fast – I’m withholding my gold star for Avon and here’s why. Read More »














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Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.