HOME

pink ribbon products

Breast Cancer Action coined the term pinkwashing as part of our Think Before You Pink® campaign.

Pinkwasher: (pink’-wah-sher) noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

Be sure to ask these 4 critical questions before you buy pink. 

BLOG >

“How Fracking Impacts Public Health” with Dr. Sandra Steingraber

Don't Frack With Our Health LogoIf you have ever wondered what all the fuss and opposition to fracking is about, then mark your calendar. On Wednesday, July 23rd Dr. Sandra Steingraber is coming to San Francisco, CA. Read More »














*Required Fields

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.