donatenowInvest in Breast Cancer Action and our Think Before You Pink campaign

We cut through the pink noise to tell the hard truths about this disease and challenge “pinkwashing” hypocrisy and the pink ribbon culture that have become the status quo of the breast cancer industry. Please make a donation today to support our independent grassroots activism.

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Watch Breast Cancer Action on The Daily Show

Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous and not the solution to the breast cancer epidemic – and why BCAction will never take corporate funding from any company that profits from or contributes to breast cancer. Support our independent voice and make a year-end gift today.

Think Before You Pink, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the overwhelming number of pink ribbon products and promotions on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.

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